CONSUMER PROGRAMS

Intuit   Talent: Ashton Kutcher   PR Firm: Access Brand Communications   Achievement: DLB was asked to recommend a well-known celebrity who had genuine business acumen and would appeal to a discerning crowd.   Ashton attracted over 5,000 people to hear his personal journey of becoming an entrepreneur and investing in startup companies.   His star-appeal…

Amazon   Talent: Kelly Ripa and Mark Consuelos   Services: National and local media interviews, personal appearance and social posts.   Achievement: Amazon looked to DLB to recommend top-tier celebrities to participate in its Holiday Delivering Smiles campaign and we strongly recommended Kelly Ripa and husband Mark Consuelos.   The campaign entailed Kelly and Mark…

QuickBooks   Talent: Shaquille O’Neal   Services: Media interviews, personal appearance and on-stage Q&A, participation in VIP reception and social posts.   Achievement: The QuickBooks brand looked to DLB to identify a successful athlete who was also an accomplished entrepreneur.   We recommended NBA great Shaquille O’Neal who has evolved into a premier investor and business…

Staples   Talent: Jessica Alba   PR Firm: DeVries Global   Services: In-store marketing materials, media interviews, personal appearance, PSA, video and social posts.   Achievement: DLB was tasked with recommending relatable celebrity moms who had school-age children, for an expansive back-to-school campaign for Staples.   We secured Jessica Alba who skillfully delivered key messaging during…

QuickBooks   Talent: Common   PR Firm: Access Brand Communications   Services: Keynote speech, media interviews, meet & greet.   Achievement: QuickBooks was seeking a headliner speaker to close out its two-day conference.   DLB recommended actor, rapper, writer, philanthropist and activist, Common.   He started his presentation with a free-style rap and segued into a…

Paycheck Protection Program   Talent: Robert Herjavec   Services: Digital campaign comprised of social posts and videos.   Achievement: When the pandemic hit, corporations and banks were scrambling to educate business owners around the intricacies of applying for a PPP loan from the government.   DLB was brought on board to secure a credible financial influencer…

Intuit   Talent: Simone Biles   PR Firm: Access Brand Communications   Services: Media interviews, personal appearance, on-stage Q&A and social posts.   Achievement: DLB secured Olympic Gold Medalist Simone Biles for the Intuit event fresh off her amazing performance at the Rio games.   She was a perfect addition to the two-day event where…

Antares Pharmaceuticals   Agency: Heartbeat   Talent: Bill Rancic   Services: Digital campaign involving videos and social posts.   Achievement: Antares Pharmaceuticals was launching an educational campaign to inform men of the importance of understanding the effects of Low Testosterone.   Since it’s a topic many men are uncomfortable discussing, DLB was tasked with the challenge…

U.S. Highbush Blueberry Council   Talent: Alison Sweeney   PR Firm: Padilla   Services: Media campaign – video, national interviews, social media posts, personal appearances.   Achievement: The Blueberry Council and Padilla asked DLB to recommend a celebrity mom who represented a healthy lifestyle and one who could deliver key messaging around the great taste…

Recreational Boating & Fishing Foundation   Talent: Alexa PenaVega   PR Firm: Exponent PR   Services: Media day in New York, telephone interviews and social posts.   Achievement: The Recreational Boating & Fishing Foundation desired a celebrity spokesperson who had a genuine connection with boating and fishing. Additionally, the campaign was targeted towards the Hispanic community.…