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Darcy L Bouzeos

Allstate’s “Mayhem” has met his match in Tina Fey.
Allstate’s “Mayhem” has met his match in Tina Fey. 700 467 Darcy L Bouzeos

Mayhem is back – but in an interesting twist, he’s up against Tina Fey and he doesn’t fare as well. For ten years, Mayhem (actor Dean Winters) has wreaked havoc on everything and everyone he gets near. But in the new campaign, Fey plays a driver who has a helpful tool at her disposal against…

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Viral video of Dad “talking” with his infant son turns into a Denny’s endorsement deal for the duo!
Viral video of Dad “talking” with his infant son turns into a Denny’s endorsement deal for the duo! 706 398 Darcy L Bouzeos

Comedian DJ Pryor blew up the internet with the hilarious video of him and his pre-verbal son having an “in-depth” conversation about the Fox television series Empire. With over 60 million views, Denny’s restaurant was smart and quick – and snatched DJ and his son Kingston up for a commercial that ran over Father’s Day…

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Jason Momoa didn’t shave off his beard just to encourage recycling – he also did it to endorse a new product!
Jason Momoa didn’t shave off his beard just to encourage recycling – he also did it to endorse a new product! 700 406 Darcy L Bouzeos

Aquaman and Game of Thrones star Jason Momoa sent fans into a frenzy when a video on YouTube showed him in the desert, shaving off his signature beard. In the four minute video, Momoa says he’s making a major change to his appearance to encourage people in turn to make changes to help improve the…

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At 85, Jane Goodall is a spokesperson for a deodorant – and it doesn’t smell like monkeys!
At 85, Jane Goodall is a spokesperson for a deodorant – and it doesn’t smell like monkeys! 700 400 Darcy L Bouzeos

Primatologist Jane Goodall is stepping into an unlikely territory – that of brand endorser. Goodall has aligned with Schmidt’s Lily of the Valley deodorant (a unit of Unilver) and the product will be sold in Amazon’s Whole Foods with in-store promotion aimed at raising awareness and monies for the Jane Goodall Institute. At first glance,…

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Thanks to Mom and Dad, daughter Olivia Jade’s lucrative endorsement deals are vanishing.
Thanks to Mom and Dad, daughter Olivia Jade’s lucrative endorsement deals are vanishing. 700 402 Darcy L Bouzeos

Not only did Lori Loughlin and her husband designer Mossimo Giannulli bring shame onto their family by breaking the law in this college admissions scandal, but they have decimated the endorsement income stream that their daughter Olivia Jade Giannulli (known as Olivia Jade) had created as a social influencer. Olivia who enrolled last fall at…

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Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it?
Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it? 712 401 Darcy L Bouzeos

Architectural Digest has a fun video series “Open Door” which provides viewers an inside look into celebrities’ homes such as Mandy Moore and Robert Downey Jr. I however found myself cringing at its latest production which showcases Lance Armstrong giving a tour of his Aspen home. As most everyone knows, Armstrong took an enormous fall…

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Intuit smartly uses Danny DeVito in its “Backing You” campaign.
Intuit smartly uses Danny DeVito in its “Backing You” campaign. 1024 576 Darcy L Bouzeos

Intuit’s product QuickBooks is all about helping small business owners and the self-employed save time and money. So, in its continuing multi-channel campaign “Backing You”, it brilliantly positions Danny DeVito as a “coach” for this targeted group. DeVito humorously shares insights with a variety of professionals on how to use QuickBooks tools to run the…

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Elton John and the power of a Christmas ad campaign.
Elton John and the power of a Christmas ad campaign. 715 402 Darcy L Bouzeos

John Lewis & Partners, the UK chain of high-end department stores (homeware, furniture and fashion) has created memorable Christmas ads for many years, but none so stunning as the current one. The new television spot “The Boy and the Piano”, focuses solely on legendary musician Elton John and how a gift can change a life.…

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American Express teams with Lin-Manuel Miranda and it’s perfect!
American Express teams with Lin-Manuel Miranda and it’s perfect! 700 394 Darcy L Bouzeos

The buzz word in marketing these days is “authentic” and American Express and Lin-Manuel Miranda have just created the gold standard in a new advertising campaign. Miranda, the amazing creator of the pop culture phenomenon Hamilton, is showcased in television spots “doing life” in the New York neighborhood where he grew up and now lives,…

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KPMG honors spokesperson contract with LPGA golfer Stacy Lewis during her maternity leave.
KPMG honors spokesperson contract with LPGA golfer Stacy Lewis during her maternity leave. 750 375 Darcy L Bouzeos

KPMG deserves a shout-out for taking action that is a game changer for female athletes. Most brands that are sponsors of PGA and LPGA golfers, only pay their spokespersons for the actual tournaments they play in.  So an injury or illness that sidelines a golfer for a week or more, results in lost income. But a…

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