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Darcy L Bouzeos

Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign.
Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign. 700 368 Darcy L Bouzeos

Huggies launched a new line of “customizable” diapers (personalized colors/prints and a baby’s name or monogram) called “Huggies Made by You”. And, it selected design guru Nate Berkus and husband Jeremiah Brent of TLC’s “Nate & Jeremiah by Design” as brand ambassadors. What makes this this spokesperson alignment unique, is that in addition to having…

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Olympian Katie Ledecky turns pro and avoids the marketing mistake of Missy Franklin.
Olympian Katie Ledecky turns pro and avoids the marketing mistake of Missy Franklin. 698 387 Darcy L Bouzeos

Olympic swimmer Katie Ledecky recently ended her NCAA swim career at Stanford which means she can start accepting money for endorsement deals. This is significant because not only did Ledecky have an amazing 2016 Olympics, winning 5 gold medals, but she will have two years going into the 2020 Tokyo games to cash-in as a…

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We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works.
We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works. 633 401 Darcy L Bouzeos

Mariah Carey, known for being a diva among divas, is the newest star to be showcased in commercials for Hostelworld. (Charlie Sheen and 50 Cent were previous endorsers) In the spot, Carey shows up in Barcelona with her huge entourage, only to learn her staff mistakenly booked her into a hostel – instead of a…

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Why is Tostitos using Jean-Claude Van Damme as a spokesperson?
Why is Tostitos using Jean-Claude Van Damme as a spokesperson? 701 400 Darcy L Bouzeos

Does anyone under 30 know who he is? Jean-Claude Van Damme is a former martial artist and action film actor, staring in Bloodsport, Kickboxer and Universal Soldier in the 1980’s and 90’s. Not necessarily A-list movies. And, other than a role in The Expendables 2 six years ago and a well-received commercial for Volvo Trucks…

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Hey Madison Avenue – why no love for the Olympic curlers?
Hey Madison Avenue – why no love for the Olympic curlers? 600 400 Darcy L Bouzeos

We all know that the Olympic figure skaters and downhill skiers receive much of the Olympic attention and endorsement gold. Lindsey Vonn, Mikaela Shiffrin and Shaun White have made millions as brand ambassadors in recent years.  Heck, even Peggy Fleming and Dorothy Hamill (who won gold in the 1960’s and 70’s) are still earning endorsement…

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Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer?
Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer? 697 425 Darcy L Bouzeos

Gordon Ramsay has recently been slammed for his participation in an endorsement campaign for Cass beer. Many Twitter users are saying they “don’t believe for a minute that Ramsay enjoys Cass beer”. Owned by Anheuser-Busch InBev, Cass is the #1 beer brand in South Korea, although it’s supposedly known for its blandness and frequently called…

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How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. 768 459 Darcy L Bouzeos

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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