CONSUMER PROGRAMS

MailChimp   Talent: Tyler Perry   Services: Speaking engagement and social posts.   Achievement: Tyler Perry visited the MailChimp offices to commemorate Black History Month, delivering powerful and inspirational messages about his entrepreneurial journey to an engaged audience of small business owners in the Black community. Both in-studio and live-streamed attendees were captivated as Perry shared…

Amazon   Talent: Kelly Ripa and Mark Consuelos   Services: National and local media interviews, personal appearance and social posts.   Achievement: Amazon looked to DLB to recommend top-tier celebrities to participate in its Holiday Delivering Smiles campaign and we strongly recommended Kelly Ripa and husband Mark Consuelos.   The campaign entailed Kelly and Mark…

QuickBooks   Talent: Shaquille O’Neal   Services: Media interviews, personal appearance and on-stage Q&A, participation in VIP reception and social posts.   Achievement: The QuickBooks brand looked to DLB to identify a successful athlete who was also an accomplished entrepreneur.   We recommended NBA great Shaquille O’Neal who has evolved into a premier investor and business…

Staples   Talent: Jessica Alba   PR Firm: DeVries Global   Services: In-store marketing materials, media interviews, personal appearance, PSA, video and social posts.   Achievement: DLB was tasked with recommending relatable celebrity moms who had school-age children, for an expansive back-to-school campaign for Staples.   We secured Jessica Alba who skillfully delivered key messaging during…

QuickBooks   Talent: Common   PR Firm: Access Brand Communications   Services: Keynote speech, media interviews, meet & greet.   Achievement: QuickBooks was seeking a headliner speaker to close out its two-day conference.   DLB recommended actor, rapper, writer, philanthropist and activist, Common.   He started his presentation with a free-style rap and segued into a…

Paycheck Protection Program   Talent: Robert Herjavec   Services: Digital campaign comprised of social posts and videos.   Achievement: When the pandemic hit, corporations and banks were scrambling to educate business owners around the intricacies of applying for a PPP loan from the government.   DLB was brought on board to secure a credible financial influencer…

Intuit   Talent: Simone Biles   PR Firm: Access Brand Communications   Services: Media interviews, personal appearance, on-stage Q&A and social posts.   Achievement: DLB secured Olympic Gold Medalist Simone Biles for the Intuit event fresh off her amazing performance at the Rio games.   She was a perfect addition to the two-day event where…

Intuit   Talent: Ashton Kutcher   PR Firm: Access Brand Communications   Achievement: DLB was asked to recommend a well-known celebrity who had genuine business acumen and would appeal to a discerning crowd.   Ashton attracted over 5,000 people to hear his personal journey of becoming an entrepreneur and investing in startup companies.   His star-appeal…

U.S. Highbush Blueberry Council   Talent: Alison Sweeney   PR Firm: Padilla   Services: Media campaign – video, national interviews, social media posts, personal appearances.   Achievement: The Blueberry Council and Padilla asked DLB to recommend a celebrity mom who represented a healthy lifestyle and one who could deliver key messaging around the great taste…

Recreational Boating & Fishing Foundation   Talent: Alexa PenaVega   PR Firm: Exponent PR   Services: Media day in New York, telephone interviews and social posts.   Achievement: The Recreational Boating & Fishing Foundation desired a celebrity spokesperson who had a genuine connection with boating and fishing. Additionally, the campaign was targeted towards the Hispanic community.…