Antares Pharmaceuticals
Bill Rancic

Antares Pharmaceuticals


Agency: Heartbeat


Talent: Bill Rancic


Services: Digital campaign involving videos and social posts.


Achievement: Antares Pharmaceuticals was launching an educational campaign to inform men of the importance of understanding the effects of Low Testosterone.


Since it’s a topic many men are uncomfortable discussing, DLB was tasked with the challenge of identifying a celebrity who would be receptive to being the face of the campaign and also be credible and relatable to the target audience.


DLB secured business entrepreneur Bill Rancic who delivered the important messaging of managing testosterone levels with clarity and sensitivity.