CVS Pharmacy
Iskra Lawrence

CVS Pharmacy


Talent: Iskra Lawrence


PR Firm: Matter Communications


Services: Social Media campaign.


Achievement: DLB was hired to secure an Influencer with a high social presence to increase awareness for a “self-care and wellness” campaign, showcasing products available at CVS.


Iskra Lawrence, the body positivity model was the perfect selection (with 4.5M loyal and passionate Instagram followers) to share her authentic tips for exercising self-care on a daily basis.


The photograph of Iskra was stunning and her corresponding copy showcasing the CVS products was spot-on perfect!