Why is Tostitos using Jean-Claude Van Damme as a spokesperson?

Why is Tostitos using Jean-Claude Van Damme as a spokesperson? 701 400 Darcy L Bouzeos

Does anyone under 30 know who he is?

Jean-Claude Van Damme is a former martial artist and action film actor, staring in Bloodsport, Kickboxer and Universal Soldier in the 1980’s and 90’s. Not necessarily A-list movies.

And, other than a role in The Expendables 2 six years ago and a well-received commercial for Volvo Trucks which aired 5 years ago whereby he did the side splits (a trick he was known for) between two moving trucks, he hasn’t exactly been a very visible personality.

Additionally, Van Damme has acknowledged a prior cocaine addiction, had an arrest for a DUI and has been married five times.  Not necessarily a resume brands typically embrace when selecting an endorser.

So, I’m somewhat perplexed by Tostitos pick of Van Damme.

The premise of the campaign is a good one: If you don’t invite your friends to get together (and of course, eat a bag of Tostitos chips), those friends may replace you with a new friend.

But replace you with Van Damme?  Rather unlikely.

It seems just about any other celebrity or athlete would have been a more appropriate and entertaining choice.

DLB – Procuring celebrities, athletes and influencers for companies, agencies and non-profits
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