We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works.We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works. https://dlbltd.com/wp-content/uploads/2018/04/Hostelworld_MariahCarey.jpg 633 401 Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g
Mariah Carey, known for being a diva among divas, is the newest star to be showcased in commercials for Hostelworld.
(Charlie Sheen and 50 Cent were previous endorsers)
In the spot, Carey shows up in Barcelona with her huge entourage, only to learn her staff mistakenly booked her into a hostel – instead of a five-star hotel. As she is shown around, various hijinks ensue including a naked guy brushing his teeth as he enters her elevator.
But once Carey sees the fun, hip rooms, smell-free toilets and is informed there is a cocktail bar, she embraces the hostel life.
The spot ends with Carey singing “Fantasy” on stage in the bar as a wind machine (e.g. cheap oscillating fan) blows back her long locks.
Now, everyone is aware that Carey has never, and will never, stay at a hostel.
However this clever concept encourages us “average folks” to check out the hostel experience.
And that’s the exact goal of the brand.
Great alignment Mariah Carey and Hostelworld!