Steph Curry

Brita and brand ambassador Steph Curry tackle Cyberbullying
Brita and brand ambassador Steph Curry tackle Cyberbullying 711 400 Darcy L Bouzeos

More and more brands are structuring their spokesperson deals with celebrities and athletes to include a social cause, especially as consumers are quite vocal that they choose products based upon a company’s social footprint. So when Brita partnered with the non-profit Cybersmile Foundation, which focuses on eliminating cyberbullying, it was a great move to utilize…

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Heroin dealers enter the endorsement game with Steph Curry.
Heroin dealers enter the endorsement game with Steph Curry. 700 400 Darcy L Bouzeos

Brands have been misappropriating the name and likeness of celebrities and athletes for many years – but this may be a first. Philadelphia drug dealers have recently enhanced their marketing efforts by stamping heroin packets with the likeness of Golden State Warriors superstar Steph Curry. Unfortunately for Curry, there is little recourse. When an athlete or celebrity…

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Steph Curry is winning on the court – but Michael Jordan is cleaning up off!
Steph Curry is winning on the court – but Michael Jordan is cleaning up off! 600 400 Darcy L Bouzeos

5-time NBA MVP Michael Jordan made an estimated $110M last year – that’s $30M more than any other active or retired athlete (that’s you Peyton and LeBron). According to a recent survey that tracks consumer sentiments, Jordan is the most marketable individual in the United States, ahead of Oprah, Tom Hanks, Taylor Swift and every…

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