Intuit

Intuit smartly uses Danny DeVito in its “Backing You” campaign.
Intuit smartly uses Danny DeVito in its “Backing You” campaign. 1024 576 Darcy L Bouzeos

Intuit’s product QuickBooks is all about helping small business owners and the self-employed save time and money. So, in its continuing multi-channel campaign “Backing You”, it brilliantly positions Danny DeVito as a “coach” for this targeted group. DeVito humorously shares insights with a variety of professionals on how to use QuickBooks tools to run the…

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11 billion impressions…..that’s pretty good!
11 billion impressions…..that’s pretty good! 534 401 Darcy L Bouzeos

Our first example of what the right spokesperson can do for your campaign is Bill Rancic being paired with Intuit. You may know Rancic as the winner from the first season of The Apprentice or from the E! reality show, “Giuliana and Bill”. Access Communications devised an  innovative concept for its client Intuit’s “Small Business…

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