Intuit smartly uses Danny DeVito in its “Backing You” campaign.Intuit smartly uses Danny DeVito in its “Backing You” campaign. https://dlbltd.com/wp-content/uploads/2019/01/Danny-DeVito-QB-1024x576.jpg 1024 576 Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g
Intuit’s product QuickBooks is all about helping small business owners and the self-employed save time and money. So, in its continuing multi-channel campaign “Backing You”, it brilliantly positions Danny DeVito as a “coach” for this targeted group.
DeVito humorously shares insights with a variety of professionals on how to use QuickBooks tools to run the day-to-day needs of their respective businesses. He cheers on (and sometimes yells) practical advice to real-life small business owners including an electrician, a personal fitness trainer and a doggy daycare owner.
DeVito’s presence, which is always funny in and of itself, along with his caustic delivery of the clever copy, makes for a very entertaining and captivating spot.
This campaign is a spot-on example of how brands can best utilize an appealing celebrity to help communicate a message in a fun and informative way.
Great job Intuit!