How does breaking the glass ceiling on the basketball court affect the marketing arena?

How does breaking the glass ceiling on the basketball court affect the marketing arena? 488 400 Darcy L Bouzeos

History has been made in the world of sports. Becky Hammon, a 16-year veteran of the WNBA, becomes the first full-time female coach in the NBA this fall—and the first full-time female coach in any of the four major professional sports (via ESPN.com). This is an amazing development for coaching…and an exciting time for women.

Brands will hopefully jump at the opportunity to align with Hammon during this season and some creative powers may even be developing concepts at this very moment. One brand that would be a great match for Hammon is Under Armour.  Its campaign Women of Will, focuses on accomplished female athletes saying “I Will What I Want,” and has an all-star  line-up: Misty Copeland, Lindsey Vonn, Sloane Stephens, Kelley O’Hara, and Brianna Cope. Hammon would be a perfect addition. Not only does this campaign focus on journey, commitment, and perseverance, but it can add “triumph” with the addition of Hammon.

It will be fun to see which brands capitalize on partnering with a trailblazer like Hammon –  a talented, unique athlete who is laying an even stronger foundation for women to compete in a traditionally male-dominant field.

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