Chocolate and coffee…tennis players like them too!

Chocolate and coffee…tennis players like them too! 1024 860 Darcy L Bouzeos

Tennis star Caroline Wozniacki just announced her new endorsement deal with Lavazza (a 120 year-old Italian coffee brand).

She will be featured in an ad released through social media platforms and will also participate in “having coffee” with winners of a contest tied to the U.S. Open.

One doesn’t typically see coffee deals aligned with athletes, however this is an example of a brand looking at the demographics of the tennis audience and recognizing its similarity to drinkers of high-end coffee.

Smart, creative move Lavazza!

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