Chocolate and coffee…tennis players like them too!Chocolate and coffee…tennis players like them too! https://dlbltd.com/wp-content/uploads/2015/06/caroline-wozniacki-lavazza1-1024x860.jpg 1024 860 Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g
Tennis star Caroline Wozniacki just announced her new endorsement deal with Lavazza (a 120 year-old Italian coffee brand).
She will be featured in an ad released through social media platforms and will also participate in “having coffee” with winners of a contest tied to the U.S. Open.
One doesn’t typically see coffee deals aligned with athletes, however this is an example of a brand looking at the demographics of the tennis audience and recognizing its similarity to drinkers of high-end coffee.
Smart, creative move Lavazza!
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