Celebrity Campaigns

Supporting Autism awareness…One chocolate bunny at a time.
Supporting Autism awareness…One chocolate bunny at a time. 1024 683 Darcy L Bouzeos

Nikki Reed, who was made famous by the Twilight saga, recently served as the national spokesperson for the Lindt Gold Bunny Celebrity Auction on eBay. The auction was held to raise awareness around autism and Reed was a strategic selection as her older brother was diagnosed with the condition at the age of two. More…

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Girl Scouts’ Season: Selling cookies and adding a new celebrity spokesperson.
Girl Scouts’ Season: Selling cookies and adding a new celebrity spokesperson. 1024 950 Darcy L Bouzeos

Robin McGraw was recently named the celebrity spokesperson for Girl Scouts of the USA. Her alignment with the Girl Scouts is a perfect match. She is a Girl Scout alumni, a former Girl Scout troop leader and a supporter of programs that benefit women and children – in addition to being a lifelong philanthropist, television…

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(Kevin) Bacon and Eggs!
(Kevin) Bacon and Eggs! 700 525 Darcy L Bouzeos

Kevin Bacon is the new spokesperson for the American Egg Board in a campaign entitled “Wake Up to Eggs with Bacon”. Although movie stars traditionally do not participate in advertising campaigns (especially in the U.S.), Bacon appears to have embraced this clever use of his last name which results in a very funny web film…

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Demi Lovato is “radiant” in spokesperson deal.
Demi Lovato is “radiant” in spokesperson deal. 660 495 Darcy L Bouzeos

As much as the spotlight is on Demi Lovato while she is on stage, a new focus will be on her.  Lovato is the new face of The Radiant Collection, a Tampax and Always Partnership. The campaign is focused on helping young women have the confidence to wear what they want…even during “that time of…

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A watch good enough for James Bond.
A watch good enough for James Bond. 815 1024 Darcy L Bouzeos

Many people have never heard of Swiss watchmaker Speake-Marin, but that may be changing now that it has hired actor Pierce Brosnan to be its brand ambassador. Speake-Marin appeals to a discerning, affluent clientele, and no one represents that image better than Pierce “James Bond” Brosnan. Depending upon the length and extent of services Brosnan…

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Marilyn Monroe: From the grave to the makeup chair.
Marilyn Monroe: From the grave to the makeup chair. 500 338 Darcy L Bouzeos

If celebrities didn’t have enough competition among themselves and super models to snag lucrative and prestigious spokesperson deals – they now need to worry about deceased celebrities snatching up product endorsements. Max Factor recently announced that Marilyn Monroe (who’s been dead sine 1962) would be its global glamour ambassador in 2015 advertising. Now Marilyn was…

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Irresponsible celebrity meets car insurance company…is this a good fit?
Irresponsible celebrity meets car insurance company…is this a good fit? 650 430 Darcy L Bouzeos

A lot of folks are scratching their heads at the 6-second Esurance teaser ad, which features Lindsay Lohan in a car offering someone a ride to the Super Bowl game. Now, we may all be impressed at the unveiling of the full spot and tip our hats to the amazing creative team…however at present, we…

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Couric and Gumbel: 21 years later and still clueless.
Couric and Gumbel: 21 years later and still clueless. 534 401 Darcy L Bouzeos

News people, AKA “journalists” like Katie Couric and Bryant Gumbel, are usually always precluded from endorsing products and serving as spokespersons in advertising campaigns. Any sponsorship alignment would be seen as a conflict of interest, potentially interfering with their objectivity and credibility in reporting the news. Therefore, BMW’s use of these two former “Today Show”…

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Spokesperson deals shouldn’t be painful…right?
Spokesperson deals shouldn’t be painful…right? 300 400 Darcy L Bouzeos

A recent account in the NY Daily News by an alleged “eye witness”, suggests that Kim Kardashian was undergoing a new technique in skin tightening called Ultherapy, when the witness heard her scream out in pain. Now, there is no way for us to know for sure whether this incident actually occurred, but if it did,…

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Is Your Spokesperson the Best Fit?
Is Your Spokesperson the Best Fit? 716 402 Darcy L Bouzeos

There was a lot of buzz last week when State Farm pulled a TV commercial featuring former SNL star Rob Schneider. Since State Farm sells health insurance, intense social media criticism erupted when attention was drawn to Schneider’s anti-vaccine views. As DLB followed this story, we couldn’t help but wonder why Schneider’s views were not…

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