Celebrity Campaigns

Marilyn Monroe: From the grave to the makeup chair.
Marilyn Monroe: From the grave to the makeup chair. 500 338 Darcy L Bouzeos

If celebrities didn’t have enough competition among themselves and super models to snag lucrative and prestigious spokesperson deals – they now need to worry about deceased celebrities snatching up product endorsements. Max Factor recently announced that Marilyn Monroe (who’s been dead sine 1962) would be its global glamour ambassador in 2015 advertising. Now Marilyn was…

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Irresponsible celebrity meets car insurance company…is this a good fit?
Irresponsible celebrity meets car insurance company…is this a good fit? 650 430 Darcy L Bouzeos

A lot of folks are scratching their heads at the 6-second Esurance teaser ad, which features Lindsay Lohan in a car offering someone a ride to the Super Bowl game. Now, we may all be impressed at the unveiling of the full spot and tip our hats to the amazing creative team…however at present, we…

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Couric and Gumbel: 21 years later and still clueless.
Couric and Gumbel: 21 years later and still clueless. 534 401 Darcy L Bouzeos

News people, AKA “journalists” like Katie Couric and Bryant Gumbel, are usually always precluded from endorsing products and serving as spokespersons in advertising campaigns. Any sponsorship alignment would be seen as a conflict of interest, potentially interfering with their objectivity and credibility in reporting the news. Therefore, BMW’s use of these two former “Today Show”…

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Spokesperson deals shouldn’t be painful…right?
Spokesperson deals shouldn’t be painful…right? 300 400 Darcy L Bouzeos

A recent account in the NY Daily News by an alleged “eye witness”, suggests that Kim Kardashian was undergoing a new technique in skin tightening called Ultherapy, when the witness heard her scream out in pain. Now, there is no way for us to know for sure whether this incident actually occurred, but if it did,…

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Is Your Spokesperson the Best Fit?
Is Your Spokesperson the Best Fit? 716 402 Darcy L Bouzeos

There was a lot of buzz last week when State Farm pulled a TV commercial featuring former SNL star Rob Schneider. Since State Farm sells health insurance, intense social media criticism erupted when attention was drawn to Schneider’s anti-vaccine views. As DLB followed this story, we couldn’t help but wonder why Schneider’s views were not…

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A Great Fit for a Dream Kitchen
A Great Fit for a Dream Kitchen 620 310 Darcy L Bouzeos

Another terrific example of a successful spokesperson solution was Merillat Kitchen Cabinetry being paired with Curtis Stone. Merillat needed an influential chef for a multi-media program entailing television commercials, SMT’s, national interviews, product demonstrations and personal appearances.  DLB negotiated a multi-faceted advertising and PR agreement with Celebrity Chef, Curtis Stone. The campaign was so successful…

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11 billion impressions…..that’s pretty good!
11 billion impressions…..that’s pretty good! 534 401 Darcy L Bouzeos

Our first example of what the right spokesperson can do for your campaign is Bill Rancic being paired with Intuit. You may know Rancic as the winner from the first season of The Apprentice or from the E! reality show, “Giuliana and Bill”. Access Communications devised an  innovative concept for its client Intuit’s “Small Business…

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