Celebrity Campaigns

Move over Betty White-90 year old Don Rickles is snagging endorsement deals!
Move over Betty White-90 year old Don Rickles is snagging endorsement deals! 642 428 Darcy L Bouzeos

Hip social media influencers aren’t the only spokespersons that brands are using in their marketing efforts. At 90 years old, comedian Don Rickles has been tapped by Best Buy to star in its “Holiday Gifting Made Easy” campaign. What’s unique about this campaign is the process that was employed to choose the celebrity endorser. Usually,…

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5 Steps to Booking the Right Keynoter
5 Steps to Booking the Right Keynoter 700 455 Darcy L Bouzeos

Your keynote speaker: Get it right and the audience is motivated, delighted, informed, in awe. Get it wrong and everyone is bored or worse. Either way, don’t be surprised if the audience is tweeting about it. Whether your goal is to educate, entertain, or attract attendees, the pressure is on pick the right speaker—and to…

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Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking?
Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking? 700 464 Darcy L Bouzeos

The first time I saw the new Shire eyelove commercial using Jennifer Aniston, I didn’t hear a word she said. I was too focused on how she looked almost identical to her appearance in the Aveeno commercials. The “feel” of the spot was so similar. I then looked at print photographs for both campaigns. In both…

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Kaley Cuoco is “your buddy” in the new Visa spot.
Kaley Cuoco is “your buddy” in the new Visa spot. 702 400 Darcy L Bouzeos

For decades, celebrities and athletes have been utilized in advertising campaigns to promote particular products. Nothing new here. But as brands continue to explore ways to generate more loyalty among consumers, many marketing campaigns are utilizing celebrities in a “friend-like” capacity, to help outline a brand’s initiative. Such an example is the new Visa spot. Kaley…

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Celebrities drop brands too – Sarah Jessica Parker fires Mylan.
Celebrities drop brands too – Sarah Jessica Parker fires Mylan. 700 420 Darcy L Bouzeos

There’s been a lot of buzz recently about brands cutting ties with Olympic swimmer Ryan Lochte. In an interesting twist, Sarah Jessica Parker took similar action against Mylan (makers of EpiPen) and fired the brand last week. Parker had partnered with Mylan in May to participate in an awareness campaign.  She was an authentic and…

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Nike and Bobby Cannavale – giving future superstars a pep talk!
Nike and Bobby Cannavale – giving future superstars a pep talk! 640 360 Darcy L Bouzeos

Consumers will be treated to a variety of entertaining ads leading up to the start of the Olympics in Rio this week – and Nike gets the ball rolling with its newest spot. The commercial is set in a large nursery and babies with name tags of Serena Williams, LeBron James, Neymar, Zhou Qi and…

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Jonah Hill and Palace Skateboards. When a spokesperson commercial is so bad – it’s good.
Jonah Hill and Palace Skateboards. When a spokesperson commercial is so bad – it’s good. 1024 683 Darcy L Bouzeos

Palace Skateboards in collaboration with Reebok, just released an awful commercial. It’s so bad in fact – it does precisely what it set out to do – make the audience laugh.  Sometimes out loud. Jonah Hill, the twice Oscar-nominated actor who has starred in some of the highest grossing comedies of all time, is the…

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Verizon uses LeBron James and Selena Gomez to soften the blow of rate hike.
Verizon uses LeBron James and Selena Gomez to soften the blow of rate hike. 711 383 Darcy L Bouzeos

Since people of all ages and demographics are consuming more video on their mobile phones (and video eats up data of course!), Verizon is overhauling its data plans to add 30% more capacity. That’s the good news – The bad news is that Verizon is charging its customers for it. To help communicate the new…

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George Hamilton makes a terrific “Extra Crispy” Colonel Sanders for KFC.
George Hamilton makes a terrific “Extra Crispy” Colonel Sanders for KFC. 701 403 Darcy L Bouzeos

Over the years, KFC has used several celebrities in its advertising to play the part of Colonel Sanders (Darrell Hammond, Norm Macdonald and Jim Gaffigan), but the recent addition of George Hamilton to promote the chain’s Extra Crispy chicken is pure genius. Hamilton, the 76 year old actor is legendary for being sun-baked throughout the…

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Naomi Campbell’s cringe-worthy shout out for Adidas.
Naomi Campbell’s cringe-worthy shout out for Adidas. 709 416 Darcy L Bouzeos

Whether Naomi Campbell was a paid endorser (most likely) or doing a favor for a friend (very unlikely), her social post last week featuring the Adidas 350 SPZL shoes was a glaring example of “what not to do” in a celebrity-promoted social post. Campbell apparently just cut and pasted the entire message from someone at…

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