Celebrity Campaigns

Elton John and the power of a Christmas ad campaign.
Elton John and the power of a Christmas ad campaign. 715 402 Darcy L Bouzeos

John Lewis & Partners, the UK chain of high-end department stores (homeware, furniture and fashion) has created memorable Christmas ads for many years, but none so stunning as the current one. The new television spot “The Boy and the Piano”, focuses solely on legendary musician Elton John and how a gift can change a life.…

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American Express teams with Lin-Manuel Miranda and it’s perfect!
American Express teams with Lin-Manuel Miranda and it’s perfect! 700 394 Darcy L Bouzeos

The buzz word in marketing these days is “authentic” and American Express and Lin-Manuel Miranda have just created the gold standard in a new advertising campaign. Miranda, the amazing creator of the pop culture phenomenon Hamilton, is showcased in television spots “doing life” in the New York neighborhood where he grew up and now lives,…

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Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign.
Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign. 700 368 Darcy L Bouzeos

Huggies launched a new line of “customizable” diapers (personalized colors/prints and a baby’s name or monogram) called “Huggies Made by You”. And, it selected design guru Nate Berkus and husband Jeremiah Brent of TLC’s “Nate & Jeremiah by Design” as brand ambassadors. What makes this this spokesperson alignment unique, is that in addition to having…

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We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works.
We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works. 633 401 Darcy L Bouzeos

Mariah Carey, known for being a diva among divas, is the newest star to be showcased in commercials for Hostelworld. (Charlie Sheen and 50 Cent were previous endorsers) In the spot, Carey shows up in Barcelona with her huge entourage, only to learn her staff mistakenly booked her into a hostel – instead of a…

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Why is Tostitos using Jean-Claude Van Damme as a spokesperson?
Why is Tostitos using Jean-Claude Van Damme as a spokesperson? 701 400 Darcy L Bouzeos

Does anyone under 30 know who he is? Jean-Claude Van Damme is a former martial artist and action film actor, staring in Bloodsport, Kickboxer and Universal Soldier in the 1980’s and 90’s. Not necessarily A-list movies. And, other than a role in The Expendables 2 six years ago and a well-received commercial for Volvo Trucks…

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L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer?
Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer? 697 425 Darcy L Bouzeos

Gordon Ramsay has recently been slammed for his participation in an endorsement campaign for Cass beer. Many Twitter users are saying they “don’t believe for a minute that Ramsay enjoys Cass beer”. Owned by Anheuser-Busch InBev, Cass is the #1 beer brand in South Korea, although it’s supposedly known for its blandness and frequently called…

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How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. 768 459 Darcy L Bouzeos

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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