PR Firm: Mullen and Edelman
Talent: Jennie Finch
Services: Social media campaign including production of videos for use on “Shout’s” social channels and frequent social posts.
Achievement: DLB was tasked with identifying celebrity moms with a wholesome image and a strong social media following for Shout’s stain removal program. We recommended Olympian Jennie Finch, who appealed to Shout’s core consumer base of women with young children and whose personality aligned with the brand’s image.
Jennie and her son Ace appeared in 27 videos, providing helpful tips on stain removal. She was so well-received, the campaign was extended for a second year and during that time, Jennie had two more kids making her an even bigger expert on dirty clothes!
Talent: America Ferrera
Services: Media interviews, personal appearance and on-stage Q&A session, autograph signing and social posts.
Achievement: Eva Longoria was scheduled to participate in a program and cancelled 72 hours prior to its commencement. (yikes)
But DLB’s expertise and extensive industry relationships allowed us to recommend and formalize a contract with America Ferrara within 12 hours of learning of Longoria’s cancellation.
Ferrera was a huge hit and our ability to turn things around so quickly allowed for a very successful event – and our corporate client didn’t miss a beat!
Hass Avocado Board
Talent: Harley Pasternak
PR Firm: PadillaCRT
Services: National and local media interviews, SMT, RMT and social media posts.
Achievement: PadillaCRT and the Hass Avocado Board looked to DLB for suggestions of recognizable celebrity fitness trainers to participate in their “Love One Today” avocado campaign.
DLB identified Harley Pasternak who was eager to promote the many health benefits of the avocado during the sixteen month program and Pasternak utilized his strong social media following to engage and educate consumers by frequently featuring Hass avocados in his fitness and nutritional tips.
PR Firm: Access Brand Communications
Talent: Shonda Rhimes
Services: Book signing, keynote speech, media interviews and meet & greet.
Achievement: DLB was charged with identifying an accomplished celebrity who had also successfully elevated their own brand.
We suggested Shonda Rhimes, phenomenal storyteller and creator of “Grey’s Anatomy” and “Scandal”, as well as all things “ShondaLand”.
Rhimes shared her experience, wisdom and inspiration with the captivated attendees.
PR Firm: Medical Dynamics
Talent: Loni Anderson
Services: Awareness Campaign – national media interviews, video and personal appearances.
Achievement: DLB assisted Medical Dynamics in securing Loni Anderson for a year-long Sunovion COPD awareness program. (Loni’s parents both suffered from COPD)
The program “COPD Together” was named Silver Winner of the “PR Campaign of the Year” for the Best in Biz awards.
PR Firm: Access Brand Communications
Talent: Malcolm Gladwell
Services: Keynote address and on-stage Q&A session, meet and greet, and book signing.
Achievement: Intuit looked to DLB to make recommendations of thought-provoking and entertaining speakers for its yearly event.
We suggested and procured Malcolm Gladwell who tailored his presentation to the unique audience of small business owners and accountants, and was rated as one of the most appealing and informative speakers by the discerning audience.
PR Firm: Coyne PR
Talent: Chassity Evans
Services: Content creation, tips for social posts, editor event in NYC and media interviews.
Achievement: Coyne’s marketing team looked to DLB to identify multiple social influencers to provide content for Pinnacle Vodka’s new flavor and share tips around Holiday entertaining.
We recommended Chassity Evans, a lifestyle blogger who bought her Southern-charm and entertaining expertise to the development of fun and informative content during the two-month term.
Additionally, we secured Sara Gore, host of the lifestyle show New York Live and entertaining expert Mary Giuliani, to round out the influencer involvement.
PR Firm: Access Brand Communications
Talent: Bill Rancic
Services: Local and national media interviews, SMT’s, videos, personal appearances and social posts to support Intuit’s “Small Business Big Game” campaign and contest which culminated in a Super Bowl commercial.
Achievement: Access looked to DLB for suggestions of celebrities and business entrepreneurs who appealed to Intuit’s target demographics of small business owners. DLB recommended Bill Rancic who straddled both categories being a successful entrepreneur and also the star of his E! reality show “Giuliani and Bill”.
Rancic’s participation produced phenomenal and unprecedented results. During the seven month campaign, media impressions exceeded 11 billion (yes…that’s billions!) resulting in one of the most successful PR programs of all time.
As a result, Intuit requested DLB to extend the agreement with Rancic for two more years.
St. Joseph’s/Candler Hospital
Talent: Fran Drescher
Services: Media interviews, participation in a VIP reception and keynote speech.
Achievement: For the sixth straight year, DLB identified the perfect celebrity keynote speaker for St. Joseph’s/Candler Hospital’s annual fund-raising luncheon. As in prior years, our suggestion of Drescher was spot-on relative to the hospital’s criteria which entailed needing the speaker to fall within a specific budget and possess a powerful personal story.
Ms. Drescher engaged the media and captivated the audience of 1,500 women with her story of perseverance during her struggle with cancer.
National Center for Families Learning
Talent: Holly Robinson Peete
Project: Keynote speech for annual conference in Washington, DC.
Achievement: DLB was charged with recommending speakers who could deliver an informative and passionate speech encouraging families to read and learn together.
The conference had a tight budget, so we needed to identify celebrities who were passionate about this issue and would be “open” to accepting a slightly lower fee than what they normally commanded. Our recommendation of Holly Robinson Peete was on target, as Peete, who has a special needs child, gave a powerful speech around her family’s experience of learning together.
Peete not only accepted a fee that was a bit lower then usual, she offered to provide additional services to the organization as she was so impressed with their mission.
Talent: Camille Grammar
Services: Keynote speech and participation in a meet & greet.
Achievement: Intuitive Surgical is the maker of the DaVinci robotics which is utilized in gynecological surgeries.
It was holding an internal sales meeting and wanted as a keynote speaker, who had personally undergone the DaVinci surgery, to share their experience with the attendees.
DLB secured Camille Grammar of “The Real Housewives of Beverly Hills” who had suffered from endometrial cancer and had undergone successful DaVinci surgery.
Grammar’s account of her journey (in a Q&A format) added a powerful element to the corporate gathering.
Talent: Dr. Holly Lucille
PR Firm: Kwittken
Services: SMT, media interviews, social posts.
Achievement: Matrixx Initiatives (through its PR firm, Kwittken) was activating a year-long campaign for its product, Zicam Cold Remedy Nasal Swabs.
The goal was to identify an expert in the field of integrated medicine to help launch the completely reformulated Nasal Swabs product line, communicating the key messaging that the product is beneficial in getting over a cold faster.
We secured Dr. Holly Lucille, an accomplished naturopathic doctor who did an exceptional job educating consumers on this Zicam product.
Talent: Matt Forte
PR Firm: The Meetinghouse Companies, Inc.
Services: Personal appearance.
Achievement: Elmhurst Memorial Healthcare, a non-profit community hospital was hosting an educational event, “ Sports Safety Sunday”.
The purpose of this community event was to promote the new ER capabilities and educate the area residents on the vast services available at the hospital.
The hospital’s marketing team looked to DLB for recommendations of prominent Chicago-based athletes who could speak about the importance of safety equipment, stretching, going to your physician or ER if injured, and staying healthy.
We suggested Matt Forte, star runningback of the Chicago Bears who drew hundreds of community residents and their children to the event. In addition to his comments on stage, Forte participated in autograph signing and picture taking.
Talent: Manisha Thakor
PR Firm: HK Strategies
Services: National and local media interviews, SMT, RMT and blog posts.
Achievement: HK Strategies retained DLB to provide suggestions of female financial experts who specifically supported the issue of voluntary insurance for this Aflac program.
DLB researched over a hundred financial experts and recommended fifteen that were spot-on with the criteria the marketing team outlined. We ultimately secured Manisha Thakor, a prominent financial specialist and Thakor served as “the face” of this year-long educational program.
Talent: Chris Pan
Services: Keynote speech.
Achievement: DLB was tasked with identifying an inspirational speaker who had an original story to share.
Our suggestion of Chris Pan, founder of MyIntent Project, who encourages people to find their purpose, was embraced for its creativity and resulted in a powerful and successful event.
St. Joseph’s/Candler Health System
Talent: Amy Grant
Services: Keynote speech at an annual fundraising event.
Achievement: Once again, DLB was tasked with identifying a powerful and passionate women influencer for St. Joseph/Candler’s annual fundraising gala. We suggested and secured Grammy award-winner Amy Grant whose presence drew more than 2000 women…the largest audience in the luncheon’s history.
Grant was so taken by the audience that she grabbed her guitar for an impromptu performance.
Talent: Aida Mollenkamp
PR Firm: Fineman PR
Services: Local market media tour in Los Angeles and San Francisco, SMT and recipe development.
Achievement: For Foster Farm’s “The Humane Table” program, Fineman PR had a very specific request of DLB.
We needed to identify an accomplished female Chef who lived in Los Angeles or San Francisco and who supported the cause of humanely-raised chickens.
Through DLB’s extensive database, we were able to recommend over a dozen candidates who matched the key criteria and ultimately secured Aida Mollenkamp of The Food Network, who successfully launched the program.
Mollenkamp so effectively communicated the key message points that Foster Farms requested additional service days.
Talent: John O’Hurley
Services: Educational content on Epilepsy.
Achievement: Conrad Productions was producing an educational DVD and companion booklet on living with Epilepsy. They wanted a celebrity to participate on camera to share their experience of being a care giver for a loved one who was living with the disease.
DLB’s healthcare database pointed us to television personality O’Hurley who shared his experience of supporting his sister who suffered from Epilepsy, in a year-long content marketing project.
O’Hurley was passionate and poignant while communicating his personal story and was a terrific ambassador to spread awareness about the treatment and care of Epilepsy.
Talent: Andie MacDowell
Services: SMT, ANR, personal appearances and use of name/likeness in a marketing tool kit.
Achievement: Intuitive Surgical reached out to DLB for recommendations of female celebrities who had a connection to gynecological cancers and conditions for its Women’s Health Initiative.
DLB was able to identify Andie MacDowell, who having dealt with losing a dear friend to ovarian cancer, was a passionate advocate for women taking initiative on their health issues. Andie was so well-received by many hospitals throughout the country that participated in this program, Intuitive Surgical had DLB negotiate an extension with MacDowell for a second year.
Talent: Chef Alex Guarnaschelli
PR Firm: Access Emanate Communications
Services: Video, media interviews, judge of final “Cook-off competition”.
Achievement: Safeway and its agency Access Communications requested a female celebrity chef (who was also a mom) to showcase in its “Cook Off Competition” and help promote the Safeway brand.
The chef needed to have strong communication skills and also a fun, lively personality. Based on that criteria, DLB recommended and secured Food Network Chef Alex Guarnaschelli who brought her “Chopped” judging skills and engaging presence to this successful program.
Talent: Ronnie Lott
Services: Keynote speech for an internal sales meeting.
Achievement: Genentech’s marketing team had very specific parameters for the speaker who would be the key draw for an internal event.
The theme of Genentech’s program was “consistency”, which emphasized how a company can year after year, excel and remain a leader in their field.
Here was the ask of DLB: DLB was to provide recommendations of current or former athletes who had won three or more championships (i.e., Super Bowls, NBA Finals); the athlete needed to be a strong speaker and fall within the budget. And, the kicker was the Genentech team needed the recommendations within 5 hours.
Because of our expertise and extensive database, DLB was able to propose 42 athletes who fulfilled this specific criteria, and we ultimately secured Hall of Famer Ronnie Lott of the San Francisco 49ers who did a phenomenal job.
Talent: Olympia Dukakis
Services: Educational content on High Cholesterol.
Achievement: Amgen wanted to educate consumers about the importance of managing high cholesterol levels and was looking to identify a female celebrity who suffers from high cholesterol for an awareness campaign.
Through DLB’s extensive database, we identified and secured legendary actress Olympia Dukakis who shared her personal experience in dealing with this condition in an educational guidebook and DVD which is distributed through Amgen’s website, physician offices, clinics and educational trade shows.
Joseph’s/Candler Health Systems, Inc.
Talent: Dr. Jennifer Ashton
Services: Keynote speech for the annual “Smart Women’s Luncheon & Expo”.
Achievement: For the fourth straight year, St. Joseph’s/Candler Hospital looked to DLB for suggestions of keynote speakers for its annual fundraising luncheon.
Our recommendation of Dr. Jennifer Ashton of ABC News strongly resonated with the 1800 attendees resulting in one of the most successful fundraisers for the hospital to date.
Talent: Lynn Sherr
Services: educational content on Colon cancer.
Achievement: Amgen was looking for a celebrity with a connection to colon cancer to participate in an educational video.
DLB recommended Lynn Sherr, a prominent journalist and colon cancer survivor, who shared her personal experience with the disease.
World Society for the Protection of Animals
Talent: Chef Christine Cushing
PR Firm: APCO Worldwide
Services: Video, recipe development, media interviews and social media posts.
Achievement: PR firm APCO Worldwide asked DLB to identify chefs who were well-known and popular in both Canada and the U.S. In addition, the chef needed to support the cause of only using cage-free chickens. DLB recommended over a dozen chefs that fulfilled that criteria and Christine Cushing of Food Network Canada, was selected.
Cushing delivered key message points around how consumers and restaurants should always inquiry into whether the eggs they were buying were from cage-free chickens and additional services were requested of Cushing.
Talent: Jennie Finch
Services: Educational content on Atopic Dermatitis.
Achievement: Sanofi/Regeneron was jointly sponsoring a patient awareness campaign for Atopic Dermatitis and desired a female celebrity/athlete who suffered from the skin condition to participate in video content.
DLB’s expansive database yielded 10 on-target recommendations and we secured Olympic gold-medalist Jennie Finch who has the ailment for this two-year campaign.
St. Joseph’s/Candler Health System
Talent: Marilu Henner
Services: Keynote address
Achievement: St. Joseph’s/Candler Hospital was looking for a recognizable, compelling woman to present a keynote address for their annual Smart Women’s Luncheon. Over 1800 women attend this luncheon so the speaker needed to have strong speaking skills and an interesting message that the diverse audience would find relatable.
DLB recommended Marilu Henner who captivated the audience with her great story telling and life experiences and attendees commented that Henner was one of the most entertaining speakers they had ever heard.
The American Thoracic Society
Talent: Darrell Green
Services: Educational content on COPD.
Achievement: The producers of the awareness campaign desired a sports star who had a family connection to the health condition, COPD.
Through DLB’s database, we identified NFL Hall of Fame inductee Darrell Green of the Washington Redskins, whose Aunt died from this disease. Green participated on-camera (in an interview format) and passionately communicated the key messaging of COPD care and treatment.
Talent: Dr. Donnica Moore
PR Firm: MSLGroup
Achievement: MSLGroup asked DLB to identify a physician who was media savvy and could also speak to the effects if any, between consuming grapefruit and the interaction of certain medications.
DLB made strategic suggestions of more than 12 physicians who fit the media savvy criteria and then researched which ones supported the efforts of educating consumers around safe practices of food consumption and medication.
DLB strongly recommended women’s health expert Dr. Donnica Moore and MSLGroup had us secure her for the SMT. Dr. Moore did such a great job communicating the message points and being a credible spokesperson, Sunkist had DLB extend her agreement to participate in a second SMT.