Intuit smartly uses Danny DeVito in its “Backing You” campaign.
Intuit smartly uses Danny DeVito in its “Backing You” campaign. 1024 576 Darcy L Bouzeos

Intuit’s product QuickBooks is all about helping small business owners and the self-employed save time and money. So, in its continuing multi-channel campaign “Backing You”, it brilliantly positions Danny DeVito as a “coach” for this targeted group. DeVito humorously shares insights with a variety of professionals on how to use QuickBooks tools to run the…

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Elton John and the power of a Christmas ad campaign.
Elton John and the power of a Christmas ad campaign. 715 402 Darcy L Bouzeos

John Lewis & Partners, the UK chain of high-end department stores (homeware, furniture and fashion) has created memorable Christmas ads for many years, but none so stunning as the current one. The new television spot “The Boy and the Piano”, focuses solely on legendary musician Elton John and how a gift can change a life.…

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American Express teams with Lin-Manuel Miranda and it’s perfect!
American Express teams with Lin-Manuel Miranda and it’s perfect! 700 394 Darcy L Bouzeos

The buzz word in marketing these days is “authentic” and American Express and Lin-Manuel Miranda have just created the gold standard in a new advertising campaign. Miranda, the amazing creator of the pop culture phenomenon Hamilton, is showcased in television spots “doing life” in the New York neighborhood where he grew up and now lives,…

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KPMG honors spokesperson contract with LPGA golfer Stacy Lewis during her maternity leave.
KPMG honors spokesperson contract with LPGA golfer Stacy Lewis during her maternity leave. 750 375 Darcy L Bouzeos

KPMG deserves a shout-out for taking action that is a game changer for female athletes. Most brands that are sponsors of PGA and LPGA golfers, only pay their spokespersons for the actual tournaments they play in.  So an injury or illness that sidelines a golfer for a week or more, results in lost income. But a…

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Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign.
Huggies showcases same-sex marriage, surrogacy AND diapers in new spokesperson campaign. 700 368 Darcy L Bouzeos

Huggies launched a new line of “customizable” diapers (personalized colors/prints and a baby’s name or monogram) called “Huggies Made by You”. And, it selected design guru Nate Berkus and husband Jeremiah Brent of TLC’s “Nate & Jeremiah by Design” as brand ambassadors. What makes this this spokesperson alignment unique, is that in addition to having…

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Olympian Katie Ledecky turns pro and avoids the marketing mistake of Missy Franklin.
Olympian Katie Ledecky turns pro and avoids the marketing mistake of Missy Franklin. 698 387 Darcy L Bouzeos

Olympic swimmer Katie Ledecky recently ended her NCAA swim career at Stanford which means she can start accepting money for endorsement deals. This is significant because not only did Ledecky have an amazing 2016 Olympics, winning 5 gold medals, but she will have two years going into the 2020 Tokyo games to cash-in as a…

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We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works.
We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works. 633 401 Darcy L Bouzeos

Mariah Carey, known for being a diva among divas, is the newest star to be showcased in commercials for Hostelworld. (Charlie Sheen and 50 Cent were previous endorsers) In the spot, Carey shows up in Barcelona with her huge entourage, only to learn her staff mistakenly booked her into a hostel – instead of a…

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Why is Tostitos using Jean-Claude Van Damme as a spokesperson?
Why is Tostitos using Jean-Claude Van Damme as a spokesperson? 701 400 Darcy L Bouzeos

Does anyone under 30 know who he is? Jean-Claude Van Damme is a former martial artist and action film actor, staring in Bloodsport, Kickboxer and Universal Soldier in the 1980’s and 90’s. Not necessarily A-list movies. And, other than a role in The Expendables 2 six years ago and a well-received commercial for Volvo Trucks…

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Hey Madison Avenue – why no love for the Olympic curlers?
Hey Madison Avenue – why no love for the Olympic curlers? 600 400 Darcy L Bouzeos

We all know that the Olympic figure skaters and downhill skiers receive much of the Olympic attention and endorsement gold. Lindsey Vonn, Mikaela Shiffrin and Shaun White have made millions as brand ambassadors in recent years.  Heck, even Peggy Fleming and Dorothy Hamill (who won gold in the 1960’s and 70’s) are still earning endorsement…

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Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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