Ford teams with country music star Luke Combs to help military veterans
Ford teams with country music star Luke Combs to help military veterans 712 401 Darcy L Bouzeos

Research shows that consumers expect companies to support a variety of causes. Therefore, many brands are currently incorporating “good works” in their marketing campaigns and partnering with celebrities to spotlight those efforts. A great example of an effective pairing is Ford providing $25,000 worth of instruments to veterans through the Guitars 4 Vets organization which…

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For extra “pocket change”, Patrick Mahomes signs his first endorsement deal since winning Super Bowl LIV
For extra “pocket change”, Patrick Mahomes signs his first endorsement deal since winning Super Bowl LIV 700 400 Darcy L Bouzeos

In a crowded field of sports nutrition products, BioSteel Sports Nutrition Inc. just grabbed headlines with its partnership with superstar MVP Quarterback Patrick Mahomes. BioSteel is a Canadian company, so it’s a brilliant move to work with the new “face of the NFL” in order to increase brand awareness in the U.S. and attract new…

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How Kate Winslet’s voice-over helps illuminate the “Shadow Pandemic” of domestic abuse
How Kate Winslet’s voice-over helps illuminate the “Shadow Pandemic” of domestic abuse 703 405 Darcy L Bouzeos

Companies often use recognizable and soothing voices of celebrities to “voice over” their commercials. It’s a common tactic which adds an implicit endorsement of that particular celebrity to a corporate message. Non-profits also benefit from using voice-over talent because a celebrity’s alignment through even just their voice, can add a dimension of credibility and notoriety…

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Kevin Bacon uses his “six degrees of separation” fame to promote Covid-19 safety.
Kevin Bacon uses his “six degrees of separation” fame to promote Covid-19 safety. 588 570 Darcy L Bouzeos

A new #IStayHomeFor campaign kicked off to encourage people to stay home and create social posts of themselves with a sign showing the name of someone they are trying to keep safe from the Covid-19 virus. As we all know, Bacon is just “six degrees away from any of us” so it was a clever…

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Allstate’s “Mayhem” has met his match in Tina Fey.
Allstate’s “Mayhem” has met his match in Tina Fey. 700 467 Darcy L Bouzeos

Mayhem is back – but in an interesting twist, he’s up against Tina Fey and he doesn’t fare as well. For ten years, Mayhem (actor Dean Winters) has wreaked havoc on everything and everyone he gets near. But in the new campaign, Fey plays a driver who has a helpful tool at her disposal against…

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Viral video of Dad “talking” with his infant son turns into a Denny’s endorsement deal for the duo!
Viral video of Dad “talking” with his infant son turns into a Denny’s endorsement deal for the duo! 706 398 Darcy L Bouzeos

Comedian DJ Pryor blew up the internet with the hilarious video of him and his pre-verbal son having an “in-depth” conversation about the Fox television series Empire. With over 60 million views, Denny’s restaurant was smart and quick – and snatched DJ and his son Kingston up for a commercial that ran over Father’s Day…

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Jason Momoa didn’t shave off his beard just to encourage recycling – he also did it to endorse a new product!
Jason Momoa didn’t shave off his beard just to encourage recycling – he also did it to endorse a new product! 700 406 Darcy L Bouzeos

Aquaman and Game of Thrones star Jason Momoa sent fans into a frenzy when a video on YouTube showed him in the desert, shaving off his signature beard. In the four minute video, Momoa says he’s making a major change to his appearance to encourage people in turn to make changes to help improve the…

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At 85, Jane Goodall is a spokesperson for a deodorant – and it doesn’t smell like monkeys!
At 85, Jane Goodall is a spokesperson for a deodorant – and it doesn’t smell like monkeys! 700 400 Darcy L Bouzeos

Primatologist Jane Goodall is stepping into an unlikely territory – that of brand endorser. Goodall has aligned with Schmidt’s Lily of the Valley deodorant (a unit of Unilver) and the product will be sold in Amazon’s Whole Foods with in-store promotion aimed at raising awareness and monies for the Jane Goodall Institute. At first glance,…

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Thanks to Mom and Dad, daughter Olivia Jade’s lucrative endorsement deals are vanishing.
Thanks to Mom and Dad, daughter Olivia Jade’s lucrative endorsement deals are vanishing. 700 402 Darcy L Bouzeos

Not only did Lori Loughlin and her husband designer Mossimo Giannulli bring shame onto their family by breaking the law in this college admissions scandal, but they have decimated the endorsement income stream that their daughter Olivia Jade Giannulli (known as Olivia Jade) had created as a social influencer. Olivia who enrolled last fall at…

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Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it?
Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it? 712 401 Darcy L Bouzeos

Architectural Digest has a fun video series “Open Door” which provides viewers an inside look into celebrities’ homes such as Mandy Moore and Robert Downey Jr. I however found myself cringing at its latest production which showcases Lance Armstrong giving a tour of his Aspen home. As most everyone knows, Armstrong took an enormous fall…

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