Posts By :

Darcy L Bouzeos

Why is Matt Damon endorsing Belgian beer brand Stella Artois?
Why is Matt Damon endorsing Belgian beer brand Stella Artois? 768 433 Darcy L Bouzeos

A-list actor Matt Damon certainly doesn’t need the paycheck nor additional notoriety that comes with being a brand spokesperson. So, why did Damon decide to pitch beer maker Stella Artois? The answer is simple.  Damon could draw attention to his personal cause through this marketing campaign. Damon has been working for years to bring clean…

read more
Why is Nike paying Cristiano Ronaldo $1 billion dollars?
Why is Nike paying Cristiano Ronaldo $1 billion dollars? 718 559 Darcy L Bouzeos

Cristiano Ronaldo won’t have to worry about his stream of income once his football playing days are over for Real Madrid. Ronaldo recently inked a lifetime deal with Nike (only the third such deal after LeBron James and Michael Jordan) which reportedly will pay him $1 billion over his lifetime (yes, that’s “billion”) Although Ronaldo…

read more
Is Shaq one of the most appealing endorsers?
Is Shaq one of the most appealing endorsers? 700 409 Darcy L Bouzeos

My vote is a resounding yes! Since retiring from the NBA five years ago, Shaquille O’Neal has become one of the most charming, captivating and prolific brand spokespersons (move over Peyton Manning). And here’s why. Shaq possesses key attributes that brands look for in celebrity endorsers: Instant recognition – At 7’1”, Shaq’s stature and dazzling…

read more
James Harden and Adidas – giving us lots of “creativity”.
James Harden and Adidas – giving us lots of “creativity”. 650 366 Darcy L Bouzeos

NBA superstar James Harden’s new commercial for Adidas has all the attitude we’ve come to expect from this brand partnership. Adidas has been running a series of commercials that feature “create” in the title and in the current spot, Harden freezes time and poses the question of “what if basketball had no creativity”? Quick-edited examples then play out of…

read more
Move over Betty White-90 year old Don Rickles is snagging endorsement deals!
Move over Betty White-90 year old Don Rickles is snagging endorsement deals! 642 428 Darcy L Bouzeos

Hip social media influencers aren’t the only spokespersons that brands are using in their marketing efforts. At 90 years old, comedian Don Rickles has been tapped by Best Buy to star in its “Holiday Gifting Made Easy” campaign. What’s unique about this campaign is the process that was employed to choose the celebrity endorser. Usually,…

read more
5 Steps to Booking the Right Keynoter
5 Steps to Booking the Right Keynoter 700 455 Darcy L Bouzeos

Your keynote speaker: Get it right and the audience is motivated, delighted, informed, in awe. Get it wrong and everyone is bored or worse. Either way, don’t be surprised if the audience is tweeting about it. Whether your goal is to educate, entertain, or attract attendees, the pressure is on pick the right speaker—and to…

read more
Michael Phelps parlays the “Phelps Face” into a new Intel campaign.
Michael Phelps parlays the “Phelps Face” into a new Intel campaign. 652 367 Darcy L Bouzeos

It’s a smart move by Intel to snatch up Michael Phelps as endorser, fresh off his amazing performance in Rio where he solidified his legacy as the most decorated Olympian of all time. The theme of Intel’s new campaign revolves around Phelps, known for his incomparable speed, struggling with the world’s slowest computer. Phelps joins…

read more
A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix.
A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix. 711 400 Darcy L Bouzeos

The current campaign for The University of Phoenix (which offers online educational degrees) is an example of how to best utilize a celebrity endorser to create a powerful connection with consumers. In the commercial, Larry Fitzgerald Jr., a premier NFL player with the Arizona Cardinals, talks about the promise he made to his mother Carol that he…

read more
Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking?
Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking? 700 464 Darcy L Bouzeos

The first time I saw the new Shire eyelove commercial using Jennifer Aniston, I didn’t hear a word she said. I was too focused on how she looked almost identical to her appearance in the Aveeno commercials. The “feel” of the spot was so similar. I then looked at print photographs for both campaigns. In both…

read more
Kaley Cuoco is “your buddy” in the new Visa spot.
Kaley Cuoco is “your buddy” in the new Visa spot. 702 400 Darcy L Bouzeos

For decades, celebrities and athletes have been utilized in advertising campaigns to promote particular products. Nothing new here. But as brands continue to explore ways to generate more loyalty among consumers, many marketing campaigns are utilizing celebrities in a “friend-like” capacity, to help outline a brand’s initiative. Such an example is the new Visa spot. Kaley…

read more