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January 2019

Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it?
Lance Armstrong’s attempt to rehabilitate himself is completely tone deaf – and why did Architectural Digest go along with it? 712 401 Darcy L Bouzeos

Architectural Digest has a fun video series “Open Door” which provides viewers an inside look into celebrities’ homes such as Mandy Moore and Robert Downey Jr. I however found myself cringing at its latest production which showcases Lance Armstrong giving a tour of his Aspen home. As most everyone knows, Armstrong took an enormous fall…

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Intuit smartly uses Danny DeVito in its “Backing You” campaign.
Intuit smartly uses Danny DeVito in its “Backing You” campaign. 1024 576 Darcy L Bouzeos

Intuit’s product QuickBooks is all about helping small business owners and the self-employed save time and money. So, in its continuing multi-channel campaign “Backing You”, it brilliantly positions Danny DeVito as a “coach” for this targeted group. DeVito humorously shares insights with a variety of professionals on how to use QuickBooks tools to run the…

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