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September 2018

American Express teams with Lin-Manuel Miranda and it’s perfect!
American Express teams with Lin-Manuel Miranda and it’s perfect! 700 394 Darcy L Bouzeos

The buzz word in marketing these days is “authentic” and American Express and Lin-Manuel Miranda have just created the gold standard in a new advertising campaign. Miranda, the amazing creator of the pop culture phenomenon Hamilton, is showcased in television spots “doing life” in the New York neighborhood where he grew up and now lives,…

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