How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. https://dlbltd.com/wp-content/uploads/2017/11/mila.jpg 768 459 Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=gMila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…
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