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Monthly Archives :

August 2016

Celebrities drop brands too – Sarah Jessica Parker fires Mylan.
 Celebrities drop brands too – Sarah Jessica Parker fires Mylan. 700 420 Darcy L Bouzeos
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There’s been a lot of buzz recently about brands cutting ties with Olympic swimmer Ryan Lochte. In an interesting twist, Sarah Jessica Parker took similar action against Mylan (makers of EpiPen) and fired the brand last week. Parker had partnered with Mylan in May to participate in an awareness campaign.  She was an authentic and…

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What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics?
 What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics? 700 467 Darcy L Bouzeos
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As depicted in the new spot from The Hershey Company for its brand Reese’s, if Lindsey Vonn was competing this week in Rio, she may not win any medals but it sure would be entertaining. In a hilarious new campaign “Do Summer like a Winter Olympian”, Vonn is seen trying her hand at various summer…

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Will Gabby Douglas’ behavior hurt her endorsement relationships?
 Will Gabby Douglas’ behavior hurt her endorsement relationships? 1024 576 Darcy L Bouzeos
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Gabrielle Douglas is the reigning all-around Gold Medalist in gymnastics from the 2012 Olympics, however she is not able to defend her title this week because she unfortunately finished third among her teammates in the preliminary competition and only two competitors from each country can move on to the final round (stupid rule – I…

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Nike and Bobby Cannavale – giving future superstars a pep talk!
 Nike and Bobby Cannavale – giving future superstars a pep talk! 640 360 Darcy L Bouzeos
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Consumers will be treated to a variety of entertaining ads leading up to the start of the Olympics in Rio this week – and Nike gets the ball rolling with its newest spot. The commercial is set in a large nursery and babies with name tags of Serena Williams, LeBron James, Neymar, Zhou Qi and…

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