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Monthly Archives :

March 2016

George Takei
Taco Bell picks 78 year-old endorser to reach millennials.
 Taco Bell picks 78 year-old endorser to reach millennials. 950 534 Darcy L Bouzeos
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George Takei’s name probably isn’t top of mind with marketing executives assessing celebrity endorsers for ad campaigns.  However, Takei is an exceptionally creative choice by Taco Bell to promote its new product, the Quesalupa. Takei is a Japanese-American actor who first came to fame in 1965 as Lt. Sulu on Star Trek.  (a year when…

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Olivia Wilde’s PSA for World Down Syndrome Day – a lovely tribute or hurtful to those with disabilities?
 Olivia Wilde’s PSA for World Down Syndrome Day – a lovely tribute or hurtful to those with disabilities? 800 500 Darcy L Bouzeos
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The #HowDoYouSeeMe campaign launches today to recognize World Down Syndrome Day. The TV ad produced by Saatchi & Saatchi, features narration by a young woman with Down syndrome speaking about how she envisions her life and corresponding emotions, with actress Olivia Wilde depicting her on the screen. The message is meant to portray that we…

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What brand DOESN’T want Steph Curry?
 What brand DOESN’T want Steph Curry? 622 415 Darcy L Bouzeos
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If there is a more popular, talented and all-around appealing endorser than Steph Curry right now – please tell us who it is. Curry, the current MVP and best player in the NBA (sorry LeBron) is the gold star when it comes to brand ambassadors. He appeals to all demographics including the sought after millennials,…

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Symetra and Bethany Hamilton – very effective use of brand ambassador.
 Symetra and Bethany Hamilton – very effective use of brand ambassador. 746 497 Darcy L Bouzeos
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Life insurance, retirement annuities and employee benefits are not very sexy topics – nor is Symetra a house-hold brand name. That’s why Symetra’s utilization of pro surfer Bethany Hamilton as a celebrity spokesperson is such an effective tool to raise its visibility, especially among younger demographics. In beautifully shot and attention-grabbing photos and videos for…

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Jesse Owens – First African American athletic endorser?
 Jesse Owens – First African American athletic endorser? 760 420 Darcy L Bouzeos
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The movie “Race” currently in theaters, spotlights the journey of track star great Jesse Owens from college phenom to 4-time Olympic gold medalist in the 1936 games in Berlin (sticking it to Hitler who was watching in the stands). Although portrayed a bit differently in the film, Adolf Dassler reportedly visited the Olympic village and…

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