Taco Bell picks 78 year-old endorser to reach millennials.
Taco Bell picks 78 year-old endorser to reach millennials. https://dlbltd.com/wp-content/uploads/2016/03/George-Takei.jpg 950 534 Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=gGeorge Takei’s name probably isn’t top of mind with marketing executives assessing celebrity endorsers for ad campaigns. However, Takei is an exceptionally creative choice by Taco Bell to promote its new product, the Quesalupa. Takei is a Japanese-American actor who first came to fame in 1965 as Lt. Sulu on Star Trek. (a year when…
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