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Monthly Archives :

July 2015

Throwback Thursday: Lifestyles of the Rich and Famous…and the Illinois Lottery!
 Throwback Thursday: Lifestyles of the Rich and Famous…and the Illinois Lottery! 259 391 Darcy L Bouzeos
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Robin Leach was the well-known and popular host of “Lifestyles of the Rich and Famous” from 1984-1995.  The show profiled how the “other half” lives with their mansions, boats and jewels. So when Hill & Knowlton and the Illinois Lottery came to DLB for suggestions of spokespersons for the new Illinois Lottery campaign, we immediately…

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First female coach in the NFL … it’s about time!
 First female coach in the NFL … it’s about time! 1024 576 Darcy L Bouzeos
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The NFL is always looking to increase its appeal to the female audience (as evidenced by “everything pink” during its support of breast cancer awareness in October). In addition, its working to repair the damage done by its handling of the Ray Rice incident. The NFL now has a terrific opportunity to showcase an amazing…

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Throwback Thursday: Joanna Kerns of “Growing Pains” – who knew she was lactose intolerant!
 Throwback Thursday: Joanna Kerns of “Growing Pains” – who knew she was lactose intolerant! 660 371 Darcy L Bouzeos
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In 2004, McNeil Nutritionals was having a tough time identifying a celebrity who was lactose intolerant for its “Silk Milk” campaign. Its PR firm RF Binder, looked to DLB for assistance and through our extensive database of healthcare issues, we identified Joanna Kerns, who not only was the popular Mom on the successful ABC show…

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Nick Jonas as Staples “Think It Up” Ambassador…a smart pairing.
 Nick Jonas as Staples “Think It Up” Ambassador…a smart pairing. 683 448 Darcy L Bouzeos
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Nick Jonas is the new ambassador for Staples’ “Think It Up” initiative whereby the 22 year old musician encourages students to collaborate with their teachers on projects that will help innovate the classroom experience. The PSA is fun and creative and illustrates a strategic use of a celebrity spokesperson. Staples pledged ten million dollars to…

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Throwback Thursday: Kraft and United Way play ball with the Chicago Bulls.
 Throwback Thursday: Kraft and United Way play ball with the Chicago Bulls. 728 326 Darcy L Bouzeos
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Back in the late 1990’s, Kraft Foods wanted to generate excitement and support among its employees relative to its internal United Way giving program. Kraft retained DLB to assist in securing local athletes for an on-site personal appearance at the corporate headquarters.  The sports stars were asked  to speak to the staff and encourage giving to…

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U.S. Women’s Team delivers big on the field…and should on Madison Avenue.
 U.S. Women’s Team delivers big on the field…and should on Madison Avenue. 1000 600 Darcy L Bouzeos
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Brands hopefully should be lining up to partner with the amazing women of the USA soccer team. They are talented…disciplined…team-focused…beautiful and champions.  All attributes that are highly coveted when brands are identifying spokespersons. Congratulations Team USA!  We look forward to seeing you in some exciting marketing campaigns. Follow DLB on Twitter: @DarcyLBouzeos

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