May 2015 - DLB: Celebrity, Athlete and Influencer Procurement

Throwback Thursday: Deidre Hall of “Days of Our Lives” saves the day!

Throwback Thursday: Deidre Hall of “Days of Our Lives” saves the day! https://dlbltd.com/wp-content/uploads/2015/05/deidrehall.jpg 391 433 Darcy L Bouzeos Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g May 27, 2015 March 4, 2016

By: Darcy L Bouzeos

Back in 2005, Swedish Covenant Hospital and its PR firm, L.C. Williams called DLB in a panic. Its speaker for the next morning’s luncheon for 300 women was Candace Bushnell (author of Sex & the City) and she cancelled. Left in a horrible position, the hospital needed help…and fast. Because of DLB’s relationships, we were…

Throwback Thursday: Jack Welch – running corporations AND motivating others with his insight!

Throwback Thursday: Jack Welch – running corporations AND motivating others with his insight! https://dlbltd.com/wp-content/uploads/2015/05/jack-welch.jpg 632 455 Darcy L Bouzeos Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g May 14, 2015 March 4, 2016

By: Darcy L Bouzeos

Back in 2006, CarreerBuilder.com was holding an internal meeting and looked to DLB for suggestions of charismatic speakers to inform and entertain the attendees. Because of the “business” theme, DLB thought Jack Welch, former CEO of GE would be a terrific choice. Welch and the CEO of CareerBuilder.com sat on the stage in a very…

Shaq and Bubble Wrap — who da thought?

Shaq and Bubble Wrap — who da thought? https://dlbltd.com/wp-content/uploads/2015/05/shaq.jpg 614 410 Darcy L Bouzeos Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g May 12, 2015 March 4, 2016

By: Darcy L Bouzeos

Kudos to Coyne PR for a terrific concept and even better execution. Yes, the stars did align for them. Shaquille O’Neal took a tumble on air and Coyne PR, the agency for Sealed Air, parent company of Bubble Wrap, came up with a brilliant idea to get exposure. It sent the producers at TNT a huge…

How will Madison Avenue respond to the NFL’s first pick – Jameis Winston?

How will Madison Avenue respond to the NFL’s first pick – Jameis Winston? https://dlbltd.com/wp-content/uploads/2015/05/jameis-winston.jpg 992 558 Darcy L Bouzeos Darcy L Bouzeos https://secure.gravatar.com/avatar/28401f24f5c1bdf83230243333ea8140?s=96&d=mm&r=g May 5, 2015 March 4, 2016

By: Darcy L Bouzeos

As with all #1 picks in the NFL draft, there will be a lot of interest focused on Jameis Winston when he takes the field for the Tampa Bay Buccaneers. The question however exists as to whether advertisers will embrace him and extend endorsement deals. Winston, although immensely talented, has generated almost as much attention for his…