Throwback Thursday

Throwback Thursday: Jillian Michaels shouted weight-loss instruction…and pitched oatmeal.
Throwback Thursday: Jillian Michaels shouted weight-loss instruction…and pitched oatmeal. 610 358 Darcy L Bouzeos

Back in the mid-2000’s as Jillian Michaels was becoming well-known for her tough approach to fitness and weight loss, DLB recommended her for a Quaker Oats oatmeal media campaign through its agency, Fleishman-Hillard. Michaels was a perfect fit to emphasize healthy eating (and the inclusion of oatmeal) throughout the media interviews and personal appearances that F-H…

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Throwback Thursday: Before she was Mrs. Lachey and mom of two…..
Throwback Thursday: Before she was Mrs. Lachey and mom of two….. 392 375 Darcy L Bouzeos

In 2006, Vanessa Minnillo was a popular host of MTV’s Total Request Live and a correspondent for Entertainment Tonight. DLB recommended her for a launch event for Verizon Wireless which was being held in Hermosa Beach, California.  Minnillo was scheduled to “meet & greet” and participate in on-site media interviews. Things took an interesting turn…

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Throwback Thursday: Deborah Norville – talented journalist, but more importantly, supporter of Alzheimer’s research.
Throwback Thursday: Deborah Norville – talented journalist, but more importantly, supporter of Alzheimer’s research. 633 468 Darcy L Bouzeos

The Alzheimer’s Foundation was having an event in New York City in 2004.  They wanted to include a keynote speech by a well-known personality who had a connection to the disease to help generate awareness for its efforts. The Foundation looked to DLB and through our extensive healthcare database we recommended Deborah Norville of “Inside…

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Throwback Thursday: Lifestyles of the Rich and Famous…and the Illinois Lottery!
Throwback Thursday: Lifestyles of the Rich and Famous…and the Illinois Lottery! 259 391 Darcy L Bouzeos

Robin Leach was the well-known and popular host of “Lifestyles of the Rich and Famous” from 1984-1995.  The show profiled how the “other half” lives with their mansions, boats and jewels. So when Hill & Knowlton and the Illinois Lottery came to DLB for suggestions of spokespersons for the new Illinois Lottery campaign, we immediately…

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Throwback Thursday: Joanna Kerns of “Growing Pains” – who knew she was lactose intolerant!
Throwback Thursday: Joanna Kerns of “Growing Pains” – who knew she was lactose intolerant! 660 371 Darcy L Bouzeos

In 2004, McNeil Nutritionals was having a tough time identifying a celebrity who was lactose intolerant for its “Silk Milk” campaign. Its PR firm RF Binder, looked to DLB for assistance and through our extensive database of healthcare issues, we identified Joanna Kerns, who not only was the popular Mom on the successful ABC show…

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Throwback Thursday: Kraft and United Way play ball with the Chicago Bulls.
Throwback Thursday: Kraft and United Way play ball with the Chicago Bulls. 728 326 Darcy L Bouzeos

Back in the late 1990’s, Kraft Foods wanted to generate excitement and support among its employees relative to its internal United Way giving program. Kraft retained DLB to assist in securing local athletes for an on-site personal appearance at the corporate headquarters.  The sports stars were asked  to speak to the staff and encourage giving to…

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Throwback Thursday: Times Square, Daisy Fuentes and Post-It Notes.
Throwback Thursday: Times Square, Daisy Fuentes and Post-It Notes. 809 1024 Darcy L Bouzeos

Back in 2006, 3M was launching its new line of “Super Sticky” Post-It Notes.  As part of the launch, it was partnering with City of Hope, one of the leading hospitals in breast cancer research. The PR team for 3M looked to DLB to recommend female celebrities who had a connection to breast cancer and…

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Throwback Thursday: Barbie turned 40…and never looked better!
Throwback Thursday: Barbie turned 40…and never looked better! 500 626 Darcy L Bouzeos

On February 7, 1999 Mattel was throwing a big party to celebrate the Barbie Doll turning 40 years old. For four decades, Barbie had been a nurse, teacher, flight attendant, astronaut and NASCAR driver (just to name a few).  Now it was time to acknowledge all the other possibilities that existed for women in a…

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Throwback Thursday: Deidre Hall of “Days of Our Lives” saves the day!
Throwback Thursday: Deidre Hall of “Days of Our Lives” saves the day! 391 433 Darcy L Bouzeos

Back in 2005, Swedish Covenant Hospital and its PR firm, L.C. Williams called DLB in a panic.  Its speaker for the next morning’s luncheon for 300 women was Candace Bushnell (author of Sex & the City) and she cancelled.  Left in a horrible position, the hospital needed help…and fast. Because of DLB’s relationships, we were…

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Throwback Thursday: Jack Welch – running corporations AND motivating others with his insight!
Throwback Thursday: Jack Welch – running corporations AND motivating others with his insight! 632 455 Darcy L Bouzeos

Back in 2006, CarreerBuilder.com was holding an internal meeting and looked to DLB for suggestions of charismatic speakers to inform and entertain the attendees.  Because of the “business” theme, DLB thought Jack Welch, former CEO of GE would be a terrific choice. Welch and the CEO of CareerBuilder.com sat on the stage in a very…

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