Celebrity Campaigns

L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer?
Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer? 697 425 Darcy L Bouzeos

Gordon Ramsay has recently been slammed for his participation in an endorsement campaign for Cass beer. Many Twitter users are saying they “don’t believe for a minute that Ramsay enjoys Cass beer”. Owned by Anheuser-Busch InBev, Cass is the #1 beer brand in South Korea, although it’s supposedly known for its blandness and frequently called…

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How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. 768 459 Darcy L Bouzeos

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about.
Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about. 704 415 Darcy L Bouzeos

I’m not trying to pile on Kendall Jenner because she’s obviously had a very tough week as the face of the Pepsi commercial debacle. But for a celebrity of her level to say that she “didn’t see the script before it was too late” is simply disingenuous. One of the key provisions in all spokesperson…

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Disney drops YouTube star and brand influencer – but why did it align with him in the first place?
Disney drops YouTube star and brand influencer – but why did it align with him in the first place? 649 400 Darcy L Bouzeos

PewDiePie (aka Felix Kjellberg – and yes, many of you reading this won’t know who the heck he is) was summarily bounced by Disney after he included anti-semitic jokes in his posted videos.  He also sprinkled in some Nazi imagery for good measure. PewDiePie hails from Sweden and is the most popular YouTube star on…

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Why is Matt Damon endorsing Belgian beer brand Stella Artois?
Why is Matt Damon endorsing Belgian beer brand Stella Artois? 768 433 Darcy L Bouzeos

A-list actor Matt Damon certainly doesn’t need the paycheck nor additional notoriety that comes with being a brand spokesperson. So, why did Damon decide to pitch beer maker Stella Artois? The answer is simple.  Damon could draw attention to his personal cause through this marketing campaign. Damon has been working for years to bring clean…

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Move over Betty White-90 year old Don Rickles is snagging endorsement deals!
Move over Betty White-90 year old Don Rickles is snagging endorsement deals! 642 428 Darcy L Bouzeos

Hip social media influencers aren’t the only spokespersons that brands are using in their marketing efforts. At 90 years old, comedian Don Rickles has been tapped by Best Buy to star in its “Holiday Gifting Made Easy” campaign. What’s unique about this campaign is the process that was employed to choose the celebrity endorser. Usually,…

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5 Steps to Booking the Right Keynoter
5 Steps to Booking the Right Keynoter 700 455 Darcy L Bouzeos

Your keynote speaker: Get it right and the audience is motivated, delighted, informed, in awe. Get it wrong and everyone is bored or worse. Either way, don’t be surprised if the audience is tweeting about it. Whether your goal is to educate, entertain, or attract attendees, the pressure is on pick the right speaker—and to…

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