Athlete Campaigns

Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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Madison Avenue is finally noticing Chicago Cubs players.
Madison Avenue is finally noticing Chicago Cubs players. 701 400 Darcy L Bouzeos

Understandably, brands have not been jumping up and down to sign Chicago Cubs players for endorsements given the team’s notoriety of being a long-time loser. Sure, some players like Mark Grace and Ryne Sandberg captured a few local marketing deals during their playing days, however most of the other Cubs have been left in the…

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Are Tom Brady’s endorsement deals a bit odd?
Are Tom Brady’s endorsement deals a bit odd? 703 401 Darcy L Bouzeos

Tom Brady is one of the greatest quarterbacks in NFL history (and he certainly isn’t hurting for a paycheck), so I’m perplexed by his selection of brands to endorse as well as the creative behind them. First, he aligned with Simmons Bedding Company which in and of itself, is an appropriate brand alignment, but then…

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Why Colgate will have you thinking about Michael Phelps while you brush your teeth!
Why Colgate will have you thinking about Michael Phelps while you brush your teeth! 701 400 Darcy L Bouzeos

Although Americans are used to seeing Olympic phenom Michael Phelps IN the water, his current advertising campaign has him OUT of the water, and it leaves a lasting impression. Colgate brilliantly uses Phelps to help educate consumers that we waste over four gallons of clean water every time we brush our teeth and leave the…

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Brita and brand ambassador Steph Curry tackle Cyberbullying
Brita and brand ambassador Steph Curry tackle Cyberbullying 711 400 Darcy L Bouzeos

More and more brands are structuring their spokesperson deals with celebrities and athletes to include a social cause, especially as consumers are quite vocal that they choose products based upon a company’s social footprint. So when Brita partnered with the non-profit Cybersmile Foundation, which focuses on eliminating cyberbullying, it was a great move to utilize…

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Why Charles Barkley should get a big bonus from Capital One.
Why Charles Barkley should get a big bonus from Capital One. 712 400 Darcy L Bouzeos

Capital One owns the marketing air waves during March Madness with its ubiquitous and hilarious commercials for the Quicksilver card. The campaign stars Charles Barkley, Samuel L. Jackson and Spike Lee but let’s admit it – Barkley is the star of the show. Kudos to the writers, but if it wasn’t for Barkley, the spots…

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Why is Nike paying Cristiano Ronaldo $1 billion dollars?
Why is Nike paying Cristiano Ronaldo $1 billion dollars? 718 559 Darcy L Bouzeos

Cristiano Ronaldo won’t have to worry about his stream of income once his football playing days are over for Real Madrid. Ronaldo recently inked a lifetime deal with Nike (only the third such deal after LeBron James and Michael Jordan) which reportedly will pay him $1 billion over his lifetime (yes, that’s “billion”) Although Ronaldo…

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Is Shaq one of the most appealing endorsers?
Is Shaq one of the most appealing endorsers? 700 409 Darcy L Bouzeos

My vote is a resounding yes! Since retiring from the NBA five years ago, Shaquille O’Neal has become one of the most charming, captivating and prolific brand spokespersons (move over Peyton Manning). And here’s why. Shaq possesses key attributes that brands look for in celebrity endorsers: Instant recognition – At 7’1”, Shaq’s stature and dazzling…

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James Harden and Adidas – giving us lots of “creativity”.
James Harden and Adidas – giving us lots of “creativity”. 650 366 Darcy L Bouzeos

NBA superstar James Harden’s new commercial for Adidas has all the attitude we’ve come to expect from this brand partnership. Adidas has been running a series of commercials that feature “create” in the title and in the current spot, Harden freezes time and poses the question of “what if basketball had no creativity”? Quick-edited examples then play out of…

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Michael Phelps parlays the “Phelps Face” into a new Intel campaign.
Michael Phelps parlays the “Phelps Face” into a new Intel campaign. 652 367 Darcy L Bouzeos

It’s a smart move by Intel to snatch up Michael Phelps as endorser, fresh off his amazing performance in Rio where he solidified his legacy as the most decorated Olympian of all time. The theme of Intel’s new campaign revolves around Phelps, known for his incomparable speed, struggling with the world’s slowest computer. Phelps joins…

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