James Harden and Adidas – giving us lots of “creativity”.
James Harden and Adidas – giving us lots of “creativity”. 650 366 Darcy L Bouzeos

NBA superstar James Harden’s new commercial for Adidas has all the attitude we’ve come to expect from this brand partnership. Adidas has been running a series of commercials that feature “create” in the title and in the current spot, Harden freezes time and poses the question of “what if basketball had no creativity”? Quick-edited examples then play out of…

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Move over Betty White-90 year old Don Rickles is snagging endorsement deals!
Move over Betty White-90 year old Don Rickles is snagging endorsement deals! 642 428 Darcy L Bouzeos

Hip social media influencers aren’t the only spokespersons that brands are using in their marketing efforts. At 90 years old, comedian Don Rickles has been tapped by Best Buy to star in its “Holiday Gifting Made Easy” campaign. What’s unique about this campaign is the process that was employed to choose the celebrity endorser. Usually,…

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5 Steps to Booking the Right Keynoter
5 Steps to Booking the Right Keynoter 700 455 Darcy L Bouzeos

Your keynote speaker: Get it right and the audience is motivated, delighted, informed, in awe. Get it wrong and everyone is bored or worse. Either way, don’t be surprised if the audience is tweeting about it. Whether your goal is to educate, entertain, or attract attendees, the pressure is on pick the right speaker—and to…

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Michael Phelps parlays the “Phelps Face” into a new Intel campaign.
Michael Phelps parlays the “Phelps Face” into a new Intel campaign. 652 367 Darcy L Bouzeos

It’s a smart move by Intel to snatch up Michael Phelps as endorser, fresh off his amazing performance in Rio where he solidified his legacy as the most decorated Olympian of all time. The theme of Intel’s new campaign revolves around Phelps, known for his incomparable speed, struggling with the world’s slowest computer. Phelps joins…

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A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix.
A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix. 711 400 Darcy L Bouzeos

The current campaign for The University of Phoenix (which offers online educational degrees) is an example of how to best utilize a celebrity endorser to create a powerful connection with consumers. In the commercial, Larry Fitzgerald Jr., a premier NFL player with the Arizona Cardinals, talks about the promise he made to his mother Carol that he…

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Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking?
Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking? 700 464 Darcy L Bouzeos

The first time I saw the new Shire eyelove commercial using Jennifer Aniston, I didn’t hear a word she said. I was too focused on how she looked almost identical to her appearance in the Aveeno commercials. The “feel” of the spot was so similar. I then looked at print photographs for both campaigns. In both…

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Kaley Cuoco is “your buddy” in the new Visa spot.
Kaley Cuoco is “your buddy” in the new Visa spot. 702 400 Darcy L Bouzeos

For decades, celebrities and athletes have been utilized in advertising campaigns to promote particular products. Nothing new here. But as brands continue to explore ways to generate more loyalty among consumers, many marketing campaigns are utilizing celebrities in a “friend-like” capacity, to help outline a brand’s initiative. Such an example is the new Visa spot. Kaley…

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Celebrities drop brands too – Sarah Jessica Parker fires Mylan.
Celebrities drop brands too – Sarah Jessica Parker fires Mylan. 700 420 Darcy L Bouzeos

There’s been a lot of buzz recently about brands cutting ties with Olympic swimmer Ryan Lochte. In an interesting twist, Sarah Jessica Parker took similar action against Mylan (makers of EpiPen) and fired the brand last week. Parker had partnered with Mylan in May to participate in an awareness campaign.  She was an authentic and…

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What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics?
What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics? 700 467 Darcy L Bouzeos

As depicted in the new spot from The Hershey Company for its brand Reese’s, if Lindsey Vonn was competing this week in Rio, she may not win any medals but it sure would be entertaining. In a hilarious new campaign “Do Summer like a Winter Olympian”, Vonn is seen trying her hand at various summer…

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Will Gabby Douglas’ behavior hurt her endorsement relationships?
Will Gabby Douglas’ behavior hurt her endorsement relationships? 1024 576 Darcy L Bouzeos

Gabrielle Douglas is the reigning all-around Gold Medalist in gymnastics from the 2012 Olympics, however she is not able to defend her title this week because she unfortunately finished third among her teammates in the preliminary competition and only two competitors from each country can move on to the final round (stupid rule – I…

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