A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix.
A perfect celebrity endorsement – Larry Fitzgerald Jr. for University of Phoenix. 711 400 Darcy L Bouzeos

The current campaign for The University of Phoenix (which offers online educational degrees) is an example of how to best utilize a celebrity endorser to create a powerful connection with consumers. In the commercial, Larry Fitzgerald Jr., a premier NFL player with the Arizona Cardinals, talks about the promise he made to his mother Carol that he…

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Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking?
Does anyone else think Jennifer Aniston looks the same in these two ads? If so, what was Shire thinking? 700 464 Darcy L Bouzeos

The first time I saw the new Shire eyelove commercial using Jennifer Aniston, I didn’t hear a word she said. I was too focused on how she looked almost identical to her appearance in the Aveeno commercials. The “feel” of the spot was so similar. I then looked at print photographs for both campaigns. In both…

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Kaley Cuoco is “your buddy” in the new Visa spot.
Kaley Cuoco is “your buddy” in the new Visa spot. 702 400 Darcy L Bouzeos

For decades, celebrities and athletes have been utilized in advertising campaigns to promote particular products. Nothing new here. But as brands continue to explore ways to generate more loyalty among consumers, many marketing campaigns are utilizing celebrities in a “friend-like” capacity, to help outline a brand’s initiative. Such an example is the new Visa spot. Kaley…

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Celebrities drop brands too – Sarah Jessica Parker fires Mylan.
Celebrities drop brands too – Sarah Jessica Parker fires Mylan. 700 420 Darcy L Bouzeos

There’s been a lot of buzz recently about brands cutting ties with Olympic swimmer Ryan Lochte. In an interesting twist, Sarah Jessica Parker took similar action against Mylan (makers of EpiPen) and fired the brand last week. Parker had partnered with Mylan in May to participate in an awareness campaign.  She was an authentic and…

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What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics?
What is alpine skier Lindsey Vonn doing in a commercial during the summer Olympics? 700 467 Darcy L Bouzeos

As depicted in the new spot from The Hershey Company for its brand Reese’s, if Lindsey Vonn was competing this week in Rio, she may not win any medals but it sure would be entertaining. In a hilarious new campaign “Do Summer like a Winter Olympian”, Vonn is seen trying her hand at various summer…

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Will Gabby Douglas’ behavior hurt her endorsement relationships?
Will Gabby Douglas’ behavior hurt her endorsement relationships? 1024 576 Darcy L Bouzeos

Gabrielle Douglas is the reigning all-around Gold Medalist in gymnastics from the 2012 Olympics, however she is not able to defend her title this week because she unfortunately finished third among her teammates in the preliminary competition and only two competitors from each country can move on to the final round (stupid rule – I…

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Nike and Bobby Cannavale – giving future superstars a pep talk!
Nike and Bobby Cannavale – giving future superstars a pep talk! 640 360 Darcy L Bouzeos

Consumers will be treated to a variety of entertaining ads leading up to the start of the Olympics in Rio this week – and Nike gets the ball rolling with its newest spot. The commercial is set in a large nursery and babies with name tags of Serena Williams, LeBron James, Neymar, Zhou Qi and…

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Jonah Hill and Palace Skateboards. When a spokesperson commercial is so bad – it’s good.
Jonah Hill and Palace Skateboards. When a spokesperson commercial is so bad – it’s good. 1024 683 Darcy L Bouzeos

Palace Skateboards in collaboration with Reebok, just released an awful commercial. It’s so bad in fact – it does precisely what it set out to do – make the audience laugh.  Sometimes out loud. Jonah Hill, the twice Oscar-nominated actor who has starred in some of the highest grossing comedies of all time, is the…

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Verizon uses LeBron James and Selena Gomez to soften the blow of rate hike.
Verizon uses LeBron James and Selena Gomez to soften the blow of rate hike. 711 383 Darcy L Bouzeos

Since people of all ages and demographics are consuming more video on their mobile phones (and video eats up data of course!), Verizon is overhauling its data plans to add 30% more capacity. That’s the good news – The bad news is that Verizon is charging its customers for it. To help communicate the new…

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George Hamilton makes a terrific “Extra Crispy” Colonel Sanders for KFC.
George Hamilton makes a terrific “Extra Crispy” Colonel Sanders for KFC. 701 403 Darcy L Bouzeos

Over the years, KFC has used several celebrities in its advertising to play the part of Colonel Sanders (Darrell Hammond, Norm Macdonald and Jim Gaffigan), but the recent addition of George Hamilton to promote the chain’s Extra Crispy chicken is pure genius. Hamilton, the 76 year old actor is legendary for being sun-baked throughout the…

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