Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer?
Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer? 697 425 Darcy L Bouzeos

Gordon Ramsay has recently been slammed for his participation in an endorsement campaign for Cass beer. Many Twitter users are saying they “don’t believe for a minute that Ramsay enjoys Cass beer”. Owned by Anheuser-Busch InBev, Cass is the #1 beer brand in South Korea, although it’s supposedly known for its blandness and frequently called…

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How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. 768 459 Darcy L Bouzeos

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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Madison Avenue is finally noticing Chicago Cubs players.
Madison Avenue is finally noticing Chicago Cubs players. 701 400 Darcy L Bouzeos

Understandably, brands have not been jumping up and down to sign Chicago Cubs players for endorsements given the team’s notoriety of being a long-time loser. Sure, some players like Mark Grace and Ryne Sandberg captured a few local marketing deals during their playing days, however most of the other Cubs have been left in the…

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Are Tom Brady’s endorsement deals a bit odd?
Are Tom Brady’s endorsement deals a bit odd? 703 401 Darcy L Bouzeos

Tom Brady is one of the greatest quarterbacks in NFL history (and he certainly isn’t hurting for a paycheck), so I’m perplexed by his selection of brands to endorse as well as the creative behind them. First, he aligned with Simmons Bedding Company which in and of itself, is an appropriate brand alignment, but then…

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Why Colgate will have you thinking about Michael Phelps while you brush your teeth!
Why Colgate will have you thinking about Michael Phelps while you brush your teeth! 701 400 Darcy L Bouzeos

Although Americans are used to seeing Olympic phenom Michael Phelps IN the water, his current advertising campaign has him OUT of the water, and it leaves a lasting impression. Colgate brilliantly uses Phelps to help educate consumers that we waste over four gallons of clean water every time we brush our teeth and leave the…

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Brita and brand ambassador Steph Curry tackle Cyberbullying
Brita and brand ambassador Steph Curry tackle Cyberbullying 711 400 Darcy L Bouzeos

More and more brands are structuring their spokesperson deals with celebrities and athletes to include a social cause, especially as consumers are quite vocal that they choose products based upon a company’s social footprint. So when Brita partnered with the non-profit Cybersmile Foundation, which focuses on eliminating cyberbullying, it was a great move to utilize…

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