We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works.
We know Mariah Carey doesn’t stay in hostels – but this endorsement is funny, and it works. 633 401 Darcy L Bouzeos

Mariah Carey, known for being a diva among divas, is the newest star to be showcased in commercials for Hostelworld. (Charlie Sheen and 50 Cent were previous endorsers) In the spot, Carey shows up in Barcelona with her huge entourage, only to learn her staff mistakenly booked her into a hostel – instead of a…

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Why is Tostitos using Jean-Claude Van Damme as a spokesperson?
Why is Tostitos using Jean-Claude Van Damme as a spokesperson? 701 400 Darcy L Bouzeos

Does anyone under 30 know who he is? Jean-Claude Van Damme is a former martial artist and action film actor, staring in Bloodsport, Kickboxer and Universal Soldier in the 1980’s and 90’s. Not necessarily A-list movies. And, other than a role in The Expendables 2 six years ago and a well-received commercial for Volvo Trucks…

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Hey Madison Avenue – why no love for the Olympic curlers?
Hey Madison Avenue – why no love for the Olympic curlers? 600 400 Darcy L Bouzeos

We all know that the Olympic figure skaters and downhill skiers receive much of the Olympic attention and endorsement gold. Lindsey Vonn, Mikaela Shiffrin and Shaun White have made millions as brand ambassadors in recent years.  Heck, even Peggy Fleming and Dorothy Hamill (who won gold in the 1960’s and 70’s) are still earning endorsement…

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Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer?
Is Gordon Ramsay a “fake” brand ambassador for South Korean Cass Beer? 697 425 Darcy L Bouzeos

Gordon Ramsay has recently been slammed for his participation in an endorsement campaign for Cass beer. Many Twitter users are saying they “don’t believe for a minute that Ramsay enjoys Cass beer”. Owned by Anheuser-Busch InBev, Cass is the #1 beer brand in South Korea, although it’s supposedly known for its blandness and frequently called…

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How brand ambassadors can alienate 50% of consumers.
How brand ambassadors can alienate 50% of consumers. 768 459 Darcy L Bouzeos

Mila Kunis and Jim Beam – case in point. Last time I checked, brands want to attract as many customers – AND – alienate as few as possible. Pretty simple formula. Therefore I’m a little perplexed by Mila Kunis (spokesperson for Jim Beam) who just this week put herself, and the brand, in the spotlight.…

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Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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Madison Avenue is finally noticing Chicago Cubs players.
Madison Avenue is finally noticing Chicago Cubs players. 701 400 Darcy L Bouzeos

Understandably, brands have not been jumping up and down to sign Chicago Cubs players for endorsements given the team’s notoriety of being a long-time loser. Sure, some players like Mark Grace and Ryne Sandberg captured a few local marketing deals during their playing days, however most of the other Cubs have been left in the…

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