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Darcy L Bouzeos

Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about.
Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about. 704 415 Darcy L Bouzeos

I’m not trying to pile on Kendall Jenner because she’s obviously had a very tough week as the face of the Pepsi commercial debacle. But for a celebrity of her level to say that she “didn’t see the script before it was too late” is simply disingenuous. One of the key provisions in all spokesperson…

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Why Charles Barkley should get a big bonus from Capital One.
Why Charles Barkley should get a big bonus from Capital One. 712 400 Darcy L Bouzeos

Capital One owns the marketing air waves during March Madness with its ubiquitous and hilarious commercials for the Quicksilver card. The campaign stars Charles Barkley, Samuel L. Jackson and Spike Lee but let’s admit it – Barkley is the star of the show. Kudos to the writers, but if it wasn’t for Barkley, the spots…

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Disney drops YouTube star and brand influencer – but why did it align with him in the first place?
Disney drops YouTube star and brand influencer – but why did it align with him in the first place? 649 400 Darcy L Bouzeos

PewDiePie (aka Felix Kjellberg – and yes, many of you reading this won’t know who the heck he is) was summarily bounced by Disney after he included anti-semitic jokes in his posted videos.  He also sprinkled in some Nazi imagery for good measure. PewDiePie hails from Sweden and is the most popular YouTube star on…

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Why is Matt Damon endorsing Belgian beer brand Stella Artois?
Why is Matt Damon endorsing Belgian beer brand Stella Artois? 768 433 Darcy L Bouzeos

A-list actor Matt Damon certainly doesn’t need the paycheck nor additional notoriety that comes with being a brand spokesperson. So, why did Damon decide to pitch beer maker Stella Artois? The answer is simple.  Damon could draw attention to his personal cause through this marketing campaign. Damon has been working for years to bring clean…

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Why is Nike paying Cristiano Ronaldo $1 billion dollars?
Why is Nike paying Cristiano Ronaldo $1 billion dollars? 718 559 Darcy L Bouzeos

Cristiano Ronaldo won’t have to worry about his stream of income once his football playing days are over for Real Madrid. Ronaldo recently inked a lifetime deal with Nike (only the third such deal after LeBron James and Michael Jordan) which reportedly will pay him $1 billion over his lifetime (yes, that’s “billion”) Although Ronaldo…

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Is Shaq one of the most appealing endorsers?
Is Shaq one of the most appealing endorsers? 700 409 Darcy L Bouzeos

My vote is a resounding yes! Since retiring from the NBA five years ago, Shaquille O’Neal has become one of the most charming, captivating and prolific brand spokespersons (move over Peyton Manning). And here’s why. Shaq possesses key attributes that brands look for in celebrity endorsers: Instant recognition – At 7’1”, Shaq’s stature and dazzling…

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James Harden and Adidas – giving us lots of “creativity”.
James Harden and Adidas – giving us lots of “creativity”. 650 366 Darcy L Bouzeos

NBA superstar James Harden’s new commercial for Adidas has all the attitude we’ve come to expect from this brand partnership. Adidas has been running a series of commercials that feature “create” in the title and in the current spot, Harden freezes time and poses the question of “what if basketball had no creativity”? Quick-edited examples then play out of…

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Move over Betty White-90 year old Don Rickles is snagging endorsement deals!
Move over Betty White-90 year old Don Rickles is snagging endorsement deals! 642 428 Darcy L Bouzeos

Hip social media influencers aren’t the only spokespersons that brands are using in their marketing efforts. At 90 years old, comedian Don Rickles has been tapped by Best Buy to star in its “Holiday Gifting Made Easy” campaign. What’s unique about this campaign is the process that was employed to choose the celebrity endorser. Usually,…

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5 Steps to Booking the Right Keynoter
5 Steps to Booking the Right Keynoter 700 455 Darcy L Bouzeos

Your keynote speaker: Get it right and the audience is motivated, delighted, informed, in awe. Get it wrong and everyone is bored or worse. Either way, don’t be surprised if the audience is tweeting about it. Whether your goal is to educate, entertain, or attract attendees, the pressure is on pick the right speaker—and to…

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Michael Phelps parlays the “Phelps Face” into a new Intel campaign.
Michael Phelps parlays the “Phelps Face” into a new Intel campaign. 652 367 Darcy L Bouzeos

It’s a smart move by Intel to snatch up Michael Phelps as endorser, fresh off his amazing performance in Rio where he solidified his legacy as the most decorated Olympian of all time. The theme of Intel’s new campaign revolves around Phelps, known for his incomparable speed, struggling with the world’s slowest computer. Phelps joins…

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