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Darcy L Bouzeos

Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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Madison Avenue is finally noticing Chicago Cubs players.
Madison Avenue is finally noticing Chicago Cubs players. 701 400 Darcy L Bouzeos

Understandably, brands have not been jumping up and down to sign Chicago Cubs players for endorsements given the team’s notoriety of being a long-time loser. Sure, some players like Mark Grace and Ryne Sandberg captured a few local marketing deals during their playing days, however most of the other Cubs have been left in the…

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Are Tom Brady’s endorsement deals a bit odd?
Are Tom Brady’s endorsement deals a bit odd? 703 401 Darcy L Bouzeos

Tom Brady is one of the greatest quarterbacks in NFL history (and he certainly isn’t hurting for a paycheck), so I’m perplexed by his selection of brands to endorse as well as the creative behind them. First, he aligned with Simmons Bedding Company which in and of itself, is an appropriate brand alignment, but then…

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Why Colgate will have you thinking about Michael Phelps while you brush your teeth!
Why Colgate will have you thinking about Michael Phelps while you brush your teeth! 701 400 Darcy L Bouzeos

Although Americans are used to seeing Olympic phenom Michael Phelps IN the water, his current advertising campaign has him OUT of the water, and it leaves a lasting impression. Colgate brilliantly uses Phelps to help educate consumers that we waste over four gallons of clean water every time we brush our teeth and leave the…

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Brita and brand ambassador Steph Curry tackle Cyberbullying
Brita and brand ambassador Steph Curry tackle Cyberbullying 711 400 Darcy L Bouzeos

More and more brands are structuring their spokesperson deals with celebrities and athletes to include a social cause, especially as consumers are quite vocal that they choose products based upon a company’s social footprint. So when Brita partnered with the non-profit Cybersmile Foundation, which focuses on eliminating cyberbullying, it was a great move to utilize…

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Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about.
Sorry Kendall Jenner – but you knew what the Pepsi commercial was all about. 704 415 Darcy L Bouzeos

I’m not trying to pile on Kendall Jenner because she’s obviously had a very tough week as the face of the Pepsi commercial debacle. But for a celebrity of her level to say that she “didn’t see the script before it was too late” is simply disingenuous. One of the key provisions in all spokesperson…

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Why Charles Barkley should get a big bonus from Capital One.
Why Charles Barkley should get a big bonus from Capital One. 712 400 Darcy L Bouzeos

Capital One owns the marketing air waves during March Madness with its ubiquitous and hilarious commercials for the Quicksilver card. The campaign stars Charles Barkley, Samuel L. Jackson and Spike Lee but let’s admit it – Barkley is the star of the show. Kudos to the writers, but if it wasn’t for Barkley, the spots…

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Disney drops YouTube star and brand influencer – but why did it align with him in the first place?
Disney drops YouTube star and brand influencer – but why did it align with him in the first place? 649 400 Darcy L Bouzeos

PewDiePie (aka Felix Kjellberg – and yes, many of you reading this won’t know who the heck he is) was summarily bounced by Disney after he included anti-semitic jokes in his posted videos.  He also sprinkled in some Nazi imagery for good measure. PewDiePie hails from Sweden and is the most popular YouTube star on…

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Why is Matt Damon endorsing Belgian beer brand Stella Artois?
Why is Matt Damon endorsing Belgian beer brand Stella Artois? 768 433 Darcy L Bouzeos

A-list actor Matt Damon certainly doesn’t need the paycheck nor additional notoriety that comes with being a brand spokesperson. So, why did Damon decide to pitch beer maker Stella Artois? The answer is simple.  Damon could draw attention to his personal cause through this marketing campaign. Damon has been working for years to bring clean…

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