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Darcy L Bouzeos

The Power Couple: Peyton Manning & Gatorade.
The Power Couple: Peyton Manning & Gatorade. 400 338 Darcy L Bouzeos

Have you seen Gatorade’s “Sweat It To Get It” commercials with Peyton Manning? It is a hilarious campaign that focuses on this message: Have you earned this Gatorade? Here is the setting: An actual convenience store, a store clerk, over 15 hidden cameras and Peyton Manning as the manager of the gas station. The premise?…

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Throwback Thursday: What do you have for us today, Vanna?
Throwback Thursday: What do you have for us today, Vanna? 400 282 Darcy L Bouzeos

Throwback Thursday:   Hostess Low-fat Brownie—Vanna White What does Vanna White and a low-fat brownie have in common? A partnership made in heaven. Around 1992, Hostess Brands and its PR firm, Fleishman-Hillard were introducing a new low-fat brownie. The target demographics were Moms between 25-35 years old who wanted a delicious chocolate treat – with…

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Throwback Thursday: When newspapers were the only place to get the news…
Throwback Thursday: When newspapers were the only place to get the news… 648 435 Darcy L Bouzeos

Chicago Sun Times—Walter Payton & Mark Grace Early ‘90s Remember a time before the Internet? It’s hard to believe we functioned without it. We are so use to reading articles online at the swipe of our fingers that the concept for waiting for the morning paper to be delivered seems archaic. But that very thought…

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How does breaking the glass ceiling on the basketball court affect the marketing arena?
How does breaking the glass ceiling on the basketball court affect the marketing arena? 488 400 Darcy L Bouzeos

History has been made in the world of sports. Becky Hammon, a 16-year veteran of the WNBA, becomes the first full-time female coach in the NBA this fall—and the first full-time female coach in any of the four major professional sports (via ESPN.com). This is an amazing development for coaching…and an exciting time for women.…

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Throwback Thursday: Got the Bugs, But Missed Some Other Things.
Throwback Thursday: Got the Bugs, But Missed Some Other Things. 600 324 Darcy L Bouzeos

It was 1989, and the brand RAID was doing good work for the Chicago Housing Authority. There was a small infestation problem in the Henry Horner Homes housing project so the PR firm for RAID devised an innovative concept and came to DLB for its execution. The PR team and DLB decided that a great…

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DLB and Michael Jordan Celebrate 25 Years!
DLB and Michael Jordan Celebrate 25 Years! 490 456 Darcy L Bouzeos

DLB and Michael Jordan Celebrate 25 Years! Michael Jordan and DLB Ltd. have something in common; we are both celebrating our 25th anniversary.  Maybe it’s not with each other…but they both deserve to be celebrated! DLB is celebrating 25 years of connecting brands with spokespersons –  and Michael Jordan is celebrating 25 years pitching underwear…

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Olympian Jennie Finch and Dirty Laundry… Now That Makes Sense!
Olympian Jennie Finch and Dirty Laundry… Now That Makes Sense! 300 400 Darcy L Bouzeos

For marketing campaigns, some brands are rushing to capitalize on social media trends by using whatever activities seem to be trending. In addition, they may add a celebrity on for good measure. A recent article in Fast Company by Jason Feifer profiled a recent Wheat Thins promotion which may have fallen prey to the above tactic.…

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A Great Fit for a Dream Kitchen
A Great Fit for a Dream Kitchen 620 310 Darcy L Bouzeos

Another terrific example of a successful spokesperson solution was Merillat Kitchen Cabinetry being paired with Curtis Stone. Merillat needed an influential chef for a multi-media program entailing television commercials, SMT’s, national interviews, product demonstrations and personal appearances.  DLB negotiated a multi-faceted advertising and PR agreement with Celebrity Chef, Curtis Stone. The campaign was so successful…

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11 billion impressions…..that’s pretty good!
11 billion impressions…..that’s pretty good! 534 401 Darcy L Bouzeos

Our first example of what the right spokesperson can do for your campaign is Bill Rancic being paired with Intuit. You may know Rancic as the winner from the first season of The Apprentice or from the E! reality show, “Giuliana and Bill”. Access Communications devised an  innovative concept for its client Intuit’s “Small Business…

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Throwback Thursday: Embrace Life – the good and the bad; things to think about.
Throwback Thursday: Embrace Life – the good and the bad; things to think about. 300 300 Darcy L Bouzeos

For four straight years beginning in 2004, DLB had the pleasure of assisting Golin with the State Farm “Embrace Life” campaign. “Embrace Life” was a program that encouraged families—particularly women—to prepare for the unexpected loss of a spouse. (It is a situation that isn’t always easy to talk about, but necessary for financial well-being). We…

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