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January 2018

Tide hires NFL star Rob Gronkowski to help educate stupid teens.
Tide hires NFL star Rob Gronkowski to help educate stupid teens. 768 384 Darcy L Bouzeos

Brands usually hire a celebrity or athlete to announce a new product or build overall brand awareness.  However, when a small sector of the teen population decided to undertake the viral “Tide Pod Challenge”, Proctor & Gamble moved quickly to employ an endorser to get a message out – and fast. If we weren’t already…

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L’Oreal and spokesperson Winona Ryder – making a comeback together?
L’Oreal and spokesperson Winona Ryder – making a comeback together? 762 400 Darcy L Bouzeos

Winona Ryder has had a rather uneven acting career as well as some embarrassing personal behavior, both of which could make her an unlikely brand ambassador. Ryder was nominated for a Golden Globe 23 years ago for “The Age of Innocence”, yet in subsequent years has been virtually absent from the big-screen. She also had some…

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