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September 2017

Should health insurance companies be spending millions on celebrity spokesperson campaigns?
Should health insurance companies be spending millions on celebrity spokesperson campaigns? 711 400 Darcy L Bouzeos

I’m a big advocate of brands using celebrities to grab a consumer’s attention and communicate key messaging – heck, that’s what I do for a living. But I can’t help point out the obvious. With Americans paying so much for healthcare coverage including painful and unsustainable monthly premiums, is it really a good optic for Cigna…

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L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership.
L’Oreal Paris’ big debacle: Drops endorser days after announcing partnership. 768 404 Darcy L Bouzeos

In one of the biggest blunders and PR fiascos in recent times, L’Oreal Paris terminated transgender model Munroe Bergdorf just days after making the big announcement of her signing. On August 27, L’Oreal announced an influencer-led marketing campaign  “True Match” to promote its line of different color shades of face foundation. The five new shades…

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