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February 2017

Disney drops YouTube star and brand influencer – but why did it align with him in the first place?
Disney drops YouTube star and brand influencer – but why did it align with him in the first place? 649 400 Darcy L Bouzeos

PewDiePie (aka Felix Kjellberg – and yes, many of you reading this won’t know who the heck he is) was summarily bounced by Disney after he included anti-semitic jokes in his posted videos.  He also sprinkled in some Nazi imagery for good measure. PewDiePie hails from Sweden and is the most popular YouTube star on…

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Why is Matt Damon endorsing Belgian beer brand Stella Artois?
Why is Matt Damon endorsing Belgian beer brand Stella Artois? 768 433 Darcy L Bouzeos

A-list actor Matt Damon certainly doesn’t need the paycheck nor additional notoriety that comes with being a brand spokesperson. So, why did Damon decide to pitch beer maker Stella Artois? The answer is simple.  Damon could draw attention to his personal cause through this marketing campaign. Damon has been working for years to bring clean…

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