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December 2016

Is Shaq one of the most appealing endorsers?
Is Shaq one of the most appealing endorsers? 700 409 Darcy L Bouzeos

My vote is a resounding yes! Since retiring from the NBA five years ago, Shaquille O’Neal has become one of the most charming, captivating and prolific brand spokespersons (move over Peyton Manning). And here’s why. Shaq possesses key attributes that brands look for in celebrity endorsers: Instant recognition – At 7’1”, Shaq’s stature and dazzling…

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