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June 2016

Naomi Campbell’s cringe-worthy shout out for Adidas.
Naomi Campbell’s cringe-worthy shout out for Adidas. 709 416 Darcy L Bouzeos

Whether Naomi Campbell was a paid endorser (most likely) or doing a favor for a friend (very unlikely), her social post last week featuring the Adidas 350 SPZL shoes was a glaring example of “what not to do” in a celebrity-promoted social post. Campbell apparently just cut and pasted the entire message from someone at…

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Does anyone understand the Ray Liotta/DJ Khaled commercial for Apple Music?
Does anyone understand the Ray Liotta/DJ Khaled commercial for Apple Music? 768 449 Darcy L Bouzeos

Apple is apparently trying to reach “older” demographics and still appeal to the hipsters by pairing Ray Liotta and DJ Khaled in an Apple Music spot, but I’m left scratching my head. Liotta is an 80’s/90’s actor best known for his mafia character in “Goodfellas” and Khaled is a music personality whose recent internet popularity…

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Why Muhammad Ali’s family doesn’t have the licensing rights to his name and likeness.
Why Muhammad Ali’s family doesn’t have the licensing rights to his name and likeness. 1024 512 Darcy L Bouzeos

When a prominent personality dies, the rights to their name and likeness for commercial gain usually passes to family members. But surprisingly, that will not be the case with Muhammad Ali’s family. His wife and children will not have creative control over – nor will they be the recipients of the majority of the world-wide…

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How Rebel Wilson and Keegan-Michael Key emphasize the “experience” and not the brand in Booking.com’s new campaign.
How Rebel Wilson and Keegan-Michael Key emphasize the “experience” and not the brand in Booking.com’s new campaign. 622 415 Darcy L Bouzeos

Booking.com recently launched a series of commercials that will run through the summer celebrating the fantasy wedding of real-life and newly-married celebrity couple, Jordan Peele and Chelsea Peretti.  The first two spots show Peele and Peretti planning their nuptials which include brainstorming ideas for a possible destination wedding and exercising in case they select a beach locale.…

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Cast of “Friday Night Lights” unite with Marriott for a very clever brand promotion.
Cast of “Friday Night Lights” unite with Marriott for a very clever brand promotion. 768 432 Darcy L Bouzeos

The popular CBS show “Friday Night Lights” has been off the air for five years, but that hasn’t stopped Marriott International from devising an innovative marketing plan. Marriott Rewards, as part of its official global sponsorship of the Spartan Races has gathered some of the most popular cast members, Taylor Kitsch (Tim Riggins), Minka Kelly…

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Will Phil Mickelson’s endorsement deals suffer with recent ties to insider trading?
Will Phil Mickelson’s endorsement deals suffer with recent ties to insider trading? 700 380 Darcy L Bouzeos

Phil Mickelson has won 42 PGA tournaments including five Majors, is a fan-favorite and one of the highest paid athlete endorsers in the world. However his recent entanglement in a SEC investigation involving insider trading may impact his endorsement appeal. Mickelson was recently charged by the SEC in US  District Court as a “relief defendant” –…

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