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May 2016

Jon Bon Jovi singing for DirecTV.
Jon Bon Jovi singing for DirecTV. 1024 576 Darcy L Bouzeos

DirecTV has consistently utilized celebrity and athlete endorsers in catchy and entertaining ads (think Rob Lowe and Peyton Manning) – and its new commercial with music icon Jon Bon Jovi continues that creative run. In the spot, Bon Jovi magically appears in a married couple’s home as they realize they forgot to record a favorite…

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Why did Simmons Bedding select Tom Brady as an endorser?
Why did Simmons Bedding select Tom Brady as an endorser? 750 421 Darcy L Bouzeos

Simmons Bedding Company is launching a campaign for its luxury Beautyrest Black Mattress utilizing Tom Brady as brand ambassador. Frankly, this is puzzling. Tom Brady, quarterback of the New England Patriots is unquestionably an immensely talented and accomplished athlete. But, he is also mired in a controversy that doesn’t seem to have an end date. For…

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Misty Copeland leaping onto the endorsement stage.
Misty Copeland leaping onto the endorsement stage. 760 482 Darcy L Bouzeos

Ballet dancer Misty Copeland is gathering up endorsement deals quicker than you can do a plié. Before Prince cast her as a ballerina in his 2009 “Crimson and Clover” video, Copeland was virtually unknown outside of the insulated ballet world. But that all changed in 2014 when Under Armour included Copeland in its “I Will…

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Heroin dealers enter the endorsement game with Steph Curry.
Heroin dealers enter the endorsement game with Steph Curry. 700 400 Darcy L Bouzeos

Brands have been misappropriating the name and likeness of celebrities and athletes for many years – but this may be a first. Philadelphia drug dealers have recently enhanced their marketing efforts by stamping heroin packets with the likeness of Golden State Warriors superstar Steph Curry. Unfortunately for Curry, there is little recourse. When an athlete or celebrity…

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Photo: Dax Shepard looking into Samsung refrigerator
Kristen Bell and Dax Shepard for Samsung – why this endorsement works.
Kristen Bell and Dax Shepard for Samsung – why this endorsement works. 712 400 Darcy L Bouzeos

Individually, they are pleasant, entertaining actors.  Together, Kristen Bell and Dax Shepard are spokesperson magic. The married duo have been brand ambassadors for multiple product categories for Samsung since 2014 and they are currently starring in a campaign for the new Family Hub refrigerator. The digital short starts with the playful couple unloading groceries into…

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