Monthly Archives :

April 2016

Kobe Bryant Apple TV
Kobe Bryant may be OK quitting his day job.
Kobe Bryant may be OK quitting his day job. 701 420 Darcy L Bouzeos

With all the hoopla last week surrounding Kobe Bryant’s retirement, the hilarious Apple TV ad he starred in may have gone unnoticed. The set-up is that Jordan is playing Kobe in a fictional movie about Kobe’s life – and the dialogue is terrific. The TV spot “Father Time” has Kobe in his fancy trailer talking…

read more
Maria Sharapova press conference
When a celebrity endorser slips up…should the brand jump ship?
When a celebrity endorser slips up…should the brand jump ship? 700 475 Darcy L Bouzeos

It can take years for a celebrity to earn an enviable reputation and a fleeting moment to lose it – at least temporarily. When a celebrity slips up, they aren’t the only ones affected by their missteps. The brands that have aligned with the celebrity as their endorser may also be impacted by the celebrity’s…

read more
Steph Curry is winning on the court – but Michael Jordan is cleaning up off!
Steph Curry is winning on the court – but Michael Jordan is cleaning up off! 600 400 Darcy L Bouzeos

5-time NBA MVP Michael Jordan made an estimated $110M last year – that’s $30M more than any other active or retired athlete (that’s you Peyton and LeBron). According to a recent survey that tracks consumer sentiments, Jordan is the most marketable individual in the United States, ahead of Oprah, Tom Hanks, Taylor Swift and every…

read more
Jim Gaffigan and Chrysler Pacifica – move over Soccer Moms!
Jim Gaffigan and Chrysler Pacifica – move over Soccer Moms! 1024 575 Darcy L Bouzeos

Jim Gaffigan has built his comedy empire (stand-up routine, TV show, best-selling books) on being a Dad of five young children. Gaffigan’s persona is that he is a forgetful, disorganized and incompetent Dad (be it a loving one). It is therefore genius alignment for Chrysler to pick Gaffigan to endorse its Pacifica minivan. The campaign…

read more
After 25 years, Billy Dee Williams returns to pitch Colt 45.
After 25 years, Billy Dee Williams returns to pitch Colt 45. 768 432 Darcy L Bouzeos

Anyone born after 1970 probably doesn’t know that Billy Dee Williams was the iconic brand ambassador for Colt 45 malt liquor in the late 80’s – but they will now. In a surprising marketing move, Pabst Brewing Co. is bringing back 79 year old Williams to star in an advertising campaign, 25 years after he helped…

read more
Craig Kilborn for Kraft Mac & Cheese spot? Say What…??
Craig Kilborn for Kraft Mac & Cheese spot? Say What…?? 1024 576 Darcy L Bouzeos

Are you confused as to why Kraft picked Craig Kilborn for the Mac & Cheese spot? Me too. Last month, Kraft started airing the TV commercial that informs consumers that its popular mac & cheese was re-formulated months ago, removing artificial flavors, preservatives and synthetic colors. The spot is clever and clearly communicates how the…

read more