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February 2016

Manny Pacquiao: KO’d in the endorsement ring.
Manny Pacquiao: KO’d in the endorsement ring. 1024 614 Darcy L Bouzeos

Before the public mounted pressure on sponsors to drop Filipino boxer Manny Pacquiao for his comments last week regarding gays, many of the brands he endorsed moved swiftly to terminate their association with him. Within hours of Pacquiao’s statements comparing homosexuals to animals, Nike ended its almost eight year relationship.  Wonderful Pistachios and Foot Locker also…

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Best use of a celebrity in Super Bowl 50 commercial.
Best use of a celebrity in Super Bowl 50 commercial. 700 393 Darcy L Bouzeos

There were approximately 40 TV commercials that featured celebrities (on-camera, sound-tracks) during Super Bowl 50. Some celebrity ads were quite funny like Christopher Walken for KIA sitting in the “walken” closet.  Others sadly, were not so funny (apologizes to Amy Schumer and Seth Rogen fans, but their Bud Light spot fell flat). Anheuser-Busch however redeemed…

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