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January 2016

Endorsement torch being passed from Peyton to Cam.
Endorsement torch being passed from Peyton to Cam. 608 342 Darcy L Bouzeos

  Who will win Super Bowl 50 is anyone’s guess – but one certainty is that the world-wide stage will add to Cam Newton’s endorsement appeal and bank account. Before the start of this season, an ESPN report had Peyton as the NFL #1 endorser with Cam close behind at #2 (Peyton’s 12 million to…

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Brands should be kicking down Adam Vinatieri’s endorsement door.
Brands should be kicking down Adam Vinatieri’s endorsement door. 700 400 Darcy L Bouzeos

For those of you not familiar with Adam Vinatieri, he’s a placekicker with the Indianapolis Colts and at 43, the oldest player in the NFL. That’s impressive in and of itself in a sport where the median age is 26. But, Vinatieri is also at the top of his game. This year he’s made 89.5%…

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Bono’s new endorsement deal – much more than sunglasses.
Bono’s new endorsement deal – much more than sunglasses. 760 388 Darcy L Bouzeos

Bono is joining the list of big-name celebrities whose endorsement deals are also improving lives and making the world a better place. Bono has partnered with Revo eye ware to launch a new line of sunglasses. And although this seems to be a perfect fit given Bono’s affinity for wearing sunglasses – it’s purpose is far greater…

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