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November 2015

Why George Clooney endorsing Nespresso in the U.S. market is a big deal.
Why George Clooney endorsing Nespresso in the U.S. market is a big deal. 600 400 Darcy L Bouzeos

Celebrities are utilized as spokespersons for brands every day. So what makes Nespresso’s U.S. advertising campaign with George Clooney launching this week such a coup? First, many A-list movie stars only endorse products in international markets or do voice-over gigs to avoid over-saturation in the U.S. – and Clooney has been one of those stars. …

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