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October 2015

Silence is gold for Seahawks Marshawn Lynch.
Silence is gold for Seahawks Marshawn Lynch. 433 256 Darcy L Bouzeos

You might think that an athlete who didn’t like to speak much (especially with the media) would not be embraced by brands strategizing on ways to get their message out.  But in the case of Seattle Seahawks runningback Marshawn Lynch – you’d be wrong. Lynch is currently showcased in three national commercials for  Pepsi, Skittles…

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Domino’s goes big with celebrity endorsers.
Domino’s goes big with celebrity endorsers. 700 400 Darcy L Bouzeos

Domino’s is currently airing a commercial that grabs your attention with the star wattage. Desperate Housewives’ Eva Longoria is seen lounging in her pajamas watching TV. Modern Family’s Sarah Hyland is shopping. Seattle Seahawks cornerback Richard Sherman is strutting on the football field. Agents of S.H.I.E.L.D. actor Clark Gregg is dining at a chic restaurant. And…

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Sponsors coming back to Michael Phelps.
Sponsors coming back to Michael Phelps. 570 325 Darcy L Bouzeos

Michael Phelps found himself in water (hot water that is!) last December when he received his second DUI and although his marketing partners all remained with him, new sponsors were taking a “wait and see” approach. Well, Phelps is swimming in top form, winning three gold medals at the 2015 Nationals and it seems that…

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Is bullying reason enough for corporate sponsors to drop PGA golfer Robert Allenby?
Is bullying reason enough for corporate sponsors to drop PGA golfer Robert Allenby? 480 360 Darcy L Bouzeos

In USA Today this morning, a detailed portrayal of PGA golfer Robert Allenby’s behavior is outlined.  He has gone through 24 caddies in 24 years (an extremely high turn-over rate) and many of the allegations involve verbal abuse of his caddies. There have been numerous examples of sponsors who have dropped celebrities and athletes over infractions…

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