Monthly Archives :

September 2015

Moses Malone – Gracious on and off the court.
Moses Malone – Gracious on and off the court. 700 293 Darcy L Bouzeos

The passing of NBA great Moses Moline earlier this month brought many tributes for his athletic prowess and accomplishments. In addition, he was acknowledged for his professionalism and generosity with the brands that were fortunate enough to align with him. Malone was known for “going the extra yard” for his sponsors and treating the endorsement…

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Throwback Thursday: Jillian Michaels shouted weight-loss instruction…and pitched oatmeal.
Throwback Thursday: Jillian Michaels shouted weight-loss instruction…and pitched oatmeal. 610 358 Darcy L Bouzeos

Back in the mid-2000’s as Jillian Michaels was becoming well-known for her tough approach to fitness and weight loss, DLB recommended her for a Quaker Oats oatmeal media campaign through its agency, Fleishman-Hillard. Michaels was a perfect fit to emphasize healthy eating (and the inclusion of oatmeal) throughout the media interviews and personal appearances that F-H…

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New Apple Music commercial – phenomenal use of celebrities!!
New Apple Music commercial – phenomenal use of celebrities!! 467 293 Darcy L Bouzeos

The new TV commercial that aired during the Emmy’s has everything that a marketing campaign using celebrity endorsers should have: Star power – a captivating and entertaining message – and an emotional response that makes you want to buy the product immediately! Kerry Washington, Taraji Henson and Mary J. Blige are gathered at Blige’s home and…

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Peyton Manning – Great player but an even better guy.
Peyton Manning – Great player but an even better guy. 640 393 Darcy L Bouzeos

There is a reason beyond his athletic talents that sponsors such as Papa John’s, DirecTV, Gatorade and Buick want to align with Peyton Manning. He is also a class-act and all-around good guy as illustrated in this article  – “What Peyton Manning did for my dying friend” Tom Brady may have won the super bowl…

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Throwback Thursday: Before she was Mrs. Lachey and mom of two…..
Throwback Thursday: Before she was Mrs. Lachey and mom of two….. 392 375 Darcy L Bouzeos

In 2006, Vanessa Minnillo was a popular host of MTV’s Total Request Live and a correspondent for Entertainment Tonight. DLB recommended her for a launch event for Verizon Wireless which was being held in Hermosa Beach, California.  Minnillo was scheduled to “meet & greet” and participate in on-site media interviews. Things took an interesting turn…

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