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August 2015

Did Missy Franklin error in not turning pro after the 2012 Olympics?
Did Missy Franklin error in not turning pro after the 2012 Olympics? 1024 761 Darcy L Bouzeos

Missy Franklin was the darling of the 2012 Olympics, winning four gold medals and the hearts of the U.S.A. She was poised to clean up in the endorsement world had she turned pro, however she decided to keep her amateur status in order to experience competition at the collegiate  level.  (She recently turned pro.) At…

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Jared Fogle…Subway cuts all ties.
Jared Fogle…Subway cuts all ties. 384 216 Darcy L Bouzeos

Over 25 years of securing talent for spokesperson campaigns, DLB has never been faced with a situation where a spokesperson engaged in any sort of behavior that warranted termination of the spokesperson agreement. It is a rare occurrence. Today’s announcement that Subway fired their long-term endorser Jared Fogle, is an example of when that is…

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Throwback Thursday: Deborah Norville – talented journalist, but more importantly, supporter of Alzheimer’s research.
Throwback Thursday: Deborah Norville – talented journalist, but more importantly, supporter of Alzheimer’s research. 633 468 Darcy L Bouzeos

The Alzheimer’s Foundation was having an event in New York City in 2004.  They wanted to include a keynote speech by a well-known personality who had a connection to the disease to help generate awareness for its efforts. The Foundation looked to DLB and through our extensive healthcare database we recommended Deborah Norville of “Inside…

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Michael Jordan…a threat off the court too!
Michael Jordan…a threat off the court too! 1024 683 Darcy L Bouzeos

Michael Jordan is known as a fierce competitor and we may see more of that spirit as he is scheduled to testify in federal court in the damages phase of a lawsuit he brought against the supermarket chain, Dominick’s. In 2012, the court ruled that Safeway (the parent company) violated the Illinois Right of Publicity…

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