Monthly Archives :

June 2015

Jimmy Butler – It’s about the play…not the money.
Jimmy Butler – It’s about the play…not the money. 564 450 Darcy L Bouzeos

Jimmy Butler of the Chicago Bulls, showcases an athlete who aligns with a brand because they genuinely believe in the product. Butler, according to reports, would have made significantly more endorsement money had he stayed with Adidas.  However, he moved to Nike because he felt the Adidas shoes were causing him foot problems. Butler had…

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Throwback Thursday: Before Antonio Sabato Jr. was dancing on “Dancing with the Stars”…he was promoting razors!
Throwback Thursday: Before Antonio Sabato Jr. was dancing on “Dancing with the Stars”…he was promoting razors! 450 690 Darcy L Bouzeos

In 1998, Schick was launching a new razor.  Its PR firm at the time Porter Novelli, devised the creative concept of having two celebrities “coach” two young NBA players in the art of shaving. DLB was asked to recommend two male celebrities who would appeal to young, male demographics and we suggested and secured Antonio…

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Chocolate and coffee…tennis players like them too!
Chocolate and coffee…tennis players like them too! 1024 860 Darcy L Bouzeos

Tennis star Caroline Wozniacki just announced her new endorsement deal with Lavazza (a 120 year-old Italian coffee brand). She will be featured in an ad released through social media platforms and will also participate in “having coffee” with winners of a contest tied to the U.S. Open. One doesn’t typically see coffee deals aligned with…

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Throwback Thursday: Times Square, Daisy Fuentes and Post-It Notes.
Throwback Thursday: Times Square, Daisy Fuentes and Post-It Notes. 809 1024 Darcy L Bouzeos

Back in 2006, 3M was launching its new line of “Super Sticky” Post-It Notes.  As part of the launch, it was partnering with City of Hope, one of the leading hospitals in breast cancer research. The PR team for 3M looked to DLB to recommend female celebrities who had a connection to breast cancer and…

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Throwback Thursday: Barbie turned 40…and never looked better!
Throwback Thursday: Barbie turned 40…and never looked better! 500 626 Darcy L Bouzeos

On February 7, 1999 Mattel was throwing a big party to celebrate the Barbie Doll turning 40 years old. For four decades, Barbie had been a nurse, teacher, flight attendant, astronaut and NASCAR driver (just to name a few).  Now it was time to acknowledge all the other possibilities that existed for women in a…

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Good looking = Great endorser?
Good looking = Great endorser? 549 259 Darcy L Bouzeos

Last week, a study by Nielsen generated a lot of buzz by stating that Liam Neeson, Pierce Brosnan and Matthew McConaughey were the top three most likable endorsers. Now, don’t get me wrong – likability is important when brands are assessing potential spokespersons. However the crucial criteria for selecting an endorser is determining whether the celebrity authentically aligns with the…

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