Monthly Archives :

March 2015

Old Quarterback making a new comeback.
Old Quarterback making a new comeback. 500 448 Darcy L Bouzeos

Brett Favre, one of the most talented and durable quarterbacks in NFL history has kept a pretty low profile since he retired in 2010, however he is making a strong comeback as a credible and valuable spokesperson for various brands. In January, he appeared in a Super Bowl commercial for website developer, WIX.com and he is now…

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Girl Scouts’ Season: Selling cookies and adding a new celebrity spokesperson.
Girl Scouts’ Season: Selling cookies and adding a new celebrity spokesperson. 1024 950 Darcy L Bouzeos

Robin McGraw was recently named the celebrity spokesperson for Girl Scouts of the USA. Her alignment with the Girl Scouts is a perfect match. She is a Girl Scout alumni, a former Girl Scout troop leader and a supporter of programs that benefit women and children – in addition to being a lifelong philanthropist, television…

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(Kevin) Bacon and Eggs!
(Kevin) Bacon and Eggs! 700 525 Darcy L Bouzeos

Kevin Bacon is the new spokesperson for the American Egg Board in a campaign entitled “Wake Up to Eggs with Bacon”. Although movie stars traditionally do not participate in advertising campaigns (especially in the U.S.), Bacon appears to have embraced this clever use of his last name which results in a very funny web film…

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Ali provides some punch for Under Armour.
Ali provides some punch for Under Armour. 1000 659 Darcy L Bouzeos

Under Armour is known for using hip, current athletes in its marketing efforts as showcased in its recent advertising campaign, I Will What I Want.  So, the company is currently generating buzz in the advertising world by announcing that Muhammad Ali  is being added to their endorsement lineup. On March 1, the brand launched a graphic-driven…

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Demi Lovato is “radiant” in spokesperson deal.
Demi Lovato is “radiant” in spokesperson deal. 660 495 Darcy L Bouzeos

As much as the spotlight is on Demi Lovato while she is on stage, a new focus will be on her.  Lovato is the new face of The Radiant Collection, a Tampax and Always Partnership. The campaign is focused on helping young women have the confidence to wear what they want…even during “that time of…

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