Monthly Archives :

February 2015

A homerun for Jamba Juice’s spokesperson selection.
A homerun for Jamba Juice’s spokesperson selection. 668 730 Darcy L Bouzeos

St. Louis Cardinals second baseman and Hawaii native, Kolten Wong, was in Maui recently to launch Jamba Juice Hawaii’s new line of freshly squeezed juices. This is the first time they have hired a celebrity spokesperson and it’s the perfect way to utilize a local fan favorite.  Wong can help draw consumers to the Jamba Juice…

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Throwback Thursday: There’s no”I” in team – but there’s Phil Jackson
Throwback Thursday: There’s no”I” in team – but there’s Phil Jackson 282 350 Darcy L Bouzeos

In 1998, DLB was contacted by Northern Trust Bank (headquartered in Chicago) to help identify an exciting speaker for its customer event, which had the theme of “teamwork.” Although we presented over two dozen suggestions, we highlighted the speaker who we felt embodied the essence of teamwork and would bring that extra “pizzazz” – and…

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A watch good enough for James Bond.
A watch good enough for James Bond. 815 1024 Darcy L Bouzeos

Many people have never heard of Swiss watchmaker Speake-Marin, but that may be changing now that it has hired actor Pierce Brosnan to be its brand ambassador. Speake-Marin appeals to a discerning, affluent clientele, and no one represents that image better than Pierce “James Bond” Brosnan. Depending upon the length and extent of services Brosnan…

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Marilyn Monroe: From the grave to the makeup chair.
Marilyn Monroe: From the grave to the makeup chair. 500 338 Darcy L Bouzeos

If celebrities didn’t have enough competition among themselves and super models to snag lucrative and prestigious spokesperson deals – they now need to worry about deceased celebrities snatching up product endorsements. Max Factor recently announced that Marilyn Monroe (who’s been dead sine 1962) would be its global glamour ambassador in 2015 advertising. Now Marilyn was…

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Being a good guy…lands a spokesperson deal.
Being a good guy…lands a spokesperson deal. 550 541 Darcy L Bouzeos

Vineyard Vines, maker of preppy clothes for men, women and kids, just entered the celebrity spokesperson arena by hiring PGA golfer, Jason Dufner. What’s notable about this endorsement deal, is that it blossomed as a result of a personal relationship that developed between the golfer and brothers Ian and Shep Murray, the owners of the…

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