Monthly Archives :

January 2015

Irresponsible celebrity meets car insurance company…is this a good fit?
Irresponsible celebrity meets car insurance company…is this a good fit? 650 430 Darcy L Bouzeos

A lot of folks are scratching their heads at the 6-second Esurance teaser ad, which features Lindsay Lohan in a car offering someone a ride to the Super Bowl game. Now, we may all be impressed at the unveiling of the full spot and tip our hats to the amazing creative team…however at present, we…

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Couric and Gumbel: 21 years later and still clueless.
Couric and Gumbel: 21 years later and still clueless. 534 401 Darcy L Bouzeos

News people, AKA “journalists” like Katie Couric and Bryant Gumbel, are usually always precluded from endorsing products and serving as spokespersons in advertising campaigns. Any sponsorship alignment would be seen as a conflict of interest, potentially interfering with their objectivity and credibility in reporting the news. Therefore, BMW’s use of these two former “Today Show”…

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Spokesperson deals shouldn’t be painful…right?
Spokesperson deals shouldn’t be painful…right? 300 400 Darcy L Bouzeos

A recent account in the NY Daily News by an alleged “eye witness”, suggests that Kim Kardashian was undergoing a new technique in skin tightening called Ultherapy, when the witness heard her scream out in pain. Now, there is no way for us to know for sure whether this incident actually occurred, but if it did,…

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Throwback Thursday: Mary Lou Retton Sticks the Landing.
Throwback Thursday: Mary Lou Retton Sticks the Landing. 465 700 Darcy L Bouzeos

In 1998, marketing executives for Lipton Tea came to DLB to help activate a spokesperson campaign. The team had internally brainstormed around possible celebrity spokespersons, deciding upon a particular female Olympian.  They then looked to us to oversee the process of negotiating the agreement with the Olympian and her agent. However, once we heard the…

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The Spokesperson Deal No One Wants.
The Spokesperson Deal No One Wants. 640 360 Darcy L Bouzeos

Most celebrities and athletes strive to be a spokesperson for products on Madison Avenue. What most do not want to be, is the spokesperson for something bad. Unfortunately, that is exactly what Lance Armstrong has become. As spotlighted in Christine Brennan’s article in USA Today last week, a Foundation in Houston is using Armstrong to illustrate the dangers…

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Throwback Thursday: Being “Red Carpet” ready with Orbit gum…and Melissa Rivers!
Throwback Thursday: Being “Red Carpet” ready with Orbit gum…and Melissa Rivers! 450 335 Darcy L Bouzeos

With the sad passing of Joan Rivers this summer, we had the fond memory of recalling the work we did years ago with Joan’s daughter Melissa—who at the time was making a name for herself on the red carpet. (Does Joan & Melissa: Joan Knows Best ring a bell?) Wrigley and its PR firm, Porter…

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More Affordable: Retired Athletes or Current Players?
More Affordable: Retired Athletes or Current Players? 685 329 Darcy L Bouzeos

Last week, Bruce Horovitz penned an article in USA Today (article)  which previewed the use of NFL Sports legends in an upcoming Super Bowl commercial for newcomer, Wix.com.  Contained in the article was a quote from a marketing executive supposedly explaining why players such as Emmitt Smith and Franco Harris were booked for the spot,…

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Throwback Thursday: Ed Asner…a real pro and also very cute in his boxer shorts!
Throwback Thursday: Ed Asner…a real pro and also very cute in his boxer shorts! 640 444 Darcy L Bouzeos

One of the best examples of watching a “pro” in action is the experience we had with Ed Asner. Back in the late 90’s, our client the PR firm Kemper Lesnik, asked us for suggestions of celebrities who had a commanding presence and powerful voice for an event at The Library of Congress in Washington,…

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