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September 2014

The Power Couple: Peyton Manning & Gatorade.
The Power Couple: Peyton Manning & Gatorade. 400 338 Darcy L Bouzeos

Have you seen Gatorade’s “Sweat It To Get It” commercials with Peyton Manning? It is a hilarious campaign that focuses on this message: Have you earned this Gatorade? Here is the setting: An actual convenience store, a store clerk, over 15 hidden cameras and Peyton Manning as the manager of the gas station. The premise?…

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Throwback Thursday: What do you have for us today, Vanna?
Throwback Thursday: What do you have for us today, Vanna? 400 282 Darcy L Bouzeos

Throwback Thursday:   Hostess Low-fat Brownie—Vanna White What does Vanna White and a low-fat brownie have in common? A partnership made in heaven. Around 1992, Hostess Brands and its PR firm, Fleishman-Hillard were introducing a new low-fat brownie. The target demographics were Moms between 25-35 years old who wanted a delicious chocolate treat – with…

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Throwback Thursday: When newspapers were the only place to get the news…
Throwback Thursday: When newspapers were the only place to get the news… 648 435 Darcy L Bouzeos

Chicago Sun Times—Walter Payton & Mark Grace Early ‘90s Remember a time before the Internet? It’s hard to believe we functioned without it. We are so use to reading articles online at the swipe of our fingers that the concept for waiting for the morning paper to be delivered seems archaic. But that very thought…

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